Business Details
50+ Years
experience
Your Trusted Hardwood & Sports Flooring Experts in Appleton, WI
Baseman Floors has been a leader in hardwood and sports flooring since 1926, combining old-world craftsmanship with modern technology. Our family-owned business spans four generations, delivering premium materials and meticulous attention to detail for residential, commercial, and athletic projects. We specialize in custom installations, refinishing, and maintenance, serving clients nationwide with innovative solutions and unmatched expertise. Our commitment to quality is evident in every project, from portable gym floors to elegant residential woodwork. With facilities designed for precision sanding and finishing, we ensure durability and aesthetic excellence.Recognized for pioneering advancements like the riding gym floor sander, we continue to lead the industry through continuous innovation. Our team works closely with architects, contractors, and homeowners to create flooring that exceeds expectations. From initial design to final installation, we prioritize client satisfaction and long-term value. Our showroom in Appleton, WI, showcases diverse wood species and styles, offering personalized solutions for any space. With decades of experience and a dedication to excellence, Baseman Floors remains a trusted name in flooring solutions.
Services
Gym Flooring
Basketball Floors
Residential Flooring
Floor Sanding
Floor Maintenance
Floor Graphics
Details
- Year established: 1926
Highlights and features
- Four generations of flooring expertise since 1926
- Use of premium materials with no corners cut
- Innovative techniques developed by industry pioneers
- Dedicated attention to detail in every project
- Nationwide reputation among architects and contractors
What people say
Excellent care
Smooth process
Only choice
Outstanding results
Professional team
Services
Gym Flooring
We install and refinish gym flooring systems designed for multi-sport facilities. Our solutions combine structural integrity with shock absorption for optimal performance. Clients receive customized designs with options for floor graphics and branding elements.
Basketball Floors
Our portable and permanent basketball floors meet professional standards. We handle international installations, including custom graphics and edge-curing systems. Projects include the 2004 NBA game floor in China and courts in Africa and the Dominican Republic.
Residential Flooring
We offer premium hardwood flooring for homes, including red oak, white oak, and maple options. Our showroom displays various finishes and styles, with dust-free installation and refinishing services available.
Floor Sanding
Our sanding process restores worn floors using dust-containment systems. We complete full refinishing in under two weeks, extending floor lifespan at a fraction of replacement cost.
Floor Graphics
We create custom floor graphics, logos, and medallions using computer-controlled equipment. Designs can be applied during finishing or shipped for self-installation with precise application instructions.
People
Mike Baseman
President
Fourth-generation leader overseeing operations and strategic direction. With decades of experience in hardwood flooring innovation and management.
Joel Baseman
Commercial Projects Coordinator
Manages large-scale commercial flooring projects, ensuring client needs align with technical specifications and timelines.
Jon Baseman
Portable Floor Projects Coordinator
Specializes in portable floor installations and international logistics, leveraging family-developed techniques for precision assembly.
Jeremy Baseman
Regional Manager
Oversees Eau Claire operations with expertise in local market needs and client relationship management for Midwestern projects.
Becky Grimm
Secretary
Coordinates administrative operations and client communications, ensuring seamless project execution across all locations.
Questions
What types of flooring services do you offer?
We specialize in gym flooring, basketball courts, residential hardwood, sanding, refinishing, and custom floor graphics.
Are your wood floors durable for high-traffic areas?
Yes, we use premium hardwoods with high Janka scores and advanced finishes for lasting durability.
Can you repair existing gym floors?
Yes, we provide recoating, sanding, and structural repairs for both portable and permanent gym floors.
Do you work with commercial clients?
Yes, we collaborate with schools, universities, YMCAs, and health clubs on large-scale flooring projects.
How do you maintain wood floor longevity?
We recommend regular cleaning with our specialized kits and periodic recoating to preserve finish quality.
