Business Details
41 Years
experience
Your Trusted Denver Flooring Experts
PRO! Flooring has been a trusted name in the flooring industry since 1985, serving Denver and surrounding areas with integrity and expertise. Founded by Charlie and Marie Pierce, our family-owned business was acquired in 2024 by Ben Larrabee, who continues our legacy of community service and faith-led values. With over 40 years of combined experience, our team prioritizes people over products, offering personalized solutions for residential and commercial flooring needs. We specialize in carpet, hardwood, luxury vinyl, tile, and laminate installations, backed by a one-year workmanship guarantee and manufacturer warranties. Our experienced installers, some with over 30 years in the field, ensure precise measurements and professional results tailored to your space.We maintain strong relationships with top manufacturers to provide competitive pricing without compromising quality. Our showroom offers hands-on product comparisons, and we encourage taking samples home to ensure perfect color and style matches. We pride ourselves on transparent consultations, affordable pricing, and installations completed with care for your home or business. Our commitment to customer satisfaction drives every decision, from material selection to final installation. As a locally-operated business, we understand Denver's unique flooring needs and strive to exceed expectations through exceptional service and durable solutions.
Services
Carpet Installation
Luxury Vinyl
Tile Installation
Hardwood Flooring
Laminate Flooring
Details
- Year established: 1985
Highlights and features
- 40 years of combined industry experience with expert installers
- Family-owned legacy of integrity and community service
- One-year workmanship guarantee on all installations
- Direct manufacturer partnerships for competitive pricing
- Eco-friendly flooring options available
What people say
Excellent customer service
AMAZING job
Friendly and professional
Fair price
Recommend their work
Services
Carpet Installation
Our carpet installation service combines premium materials from brands like Shaw and Mohawk with expert craftsmanship. We offer stain protection options and padding choices to ensure durability and comfort. Our team measures spaces precisely to minimize waste and guarantee perfect fits for residential and commercial properties.
Luxury Vinyl
We provide luxury vinyl tile and plank solutions from Dixie Home and Adura Max that mimic natural materials. Our installations feature waterproof cores and realistic textures suitable for high-traffic areas. This durable option works well for both residential homes and commercial spaces requiring low-maintenance flooring.
Tile Installation
Our tile specialists work with Daltile and Florida Tile products to create custom designs for kitchens, bathrooms, and commercial environments. We handle ceramic, porcelain, and stone installations with precision-cutting techniques that ensure seamless patterns and long-lasting durability in both residential and commercial applications.
Hardwood Flooring
We offer Bella Cera and Kentwood hardwood options in various finishes and plank widths. Our installation process includes acclimation checks and moisture testing to prevent warping. This premium flooring solution adds value to residential properties while maintaining classic aesthetics.
Laminate Flooring
Our laminate flooring solutions from Mohawk and Shaw provide affordable alternatives to natural wood. We install scratch-resistant options with click-lock systems for quick assembly. This budget-friendly choice works well for residential renovations and commercial spaces requiring durable, easy-to-clean surfaces.
People
Ben Larrabee
Owner
Ben Larrabee acquired PRO! Flooring in 2024, continuing its family-owned legacy since 1985. With a passion for community service, he leads with integrity while maintaining the company's commitment to quality flooring solutions and exceptional customer care.
Questions
What types of flooring services do you offer?
We specialize in carpet, hardwood, luxury vinyl, tile, and laminate installations for both residential and commercial properties.
How long has PRO! Flooring been in business?
We've served Denver since 1985, maintaining our family-owned legacy through quality workmanship and customer-focused service.
Do you offer financing options for flooring projects?
Currently we don't offer financing, but we provide competitive pricing through direct manufacturer partnerships to make quality flooring affordable.
What areas do you serve?
We primarily serve Denver and Englewood, Colorado, with installations throughout the surrounding metropolitan area.
Are emergency flooring services available?
We don't offer emergency services, but we prioritize timely scheduling for repairs and installations with most projects completed within a week.
How long does flooring installation typically take?
Most residential installations complete in 1-2 days, while commercial projects vary based on space size and complexity.
Reviews (3)
Chris Bowland
Mar 10, 2021
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Pro Flooring Brokers recently replaced our old worn out carpet. Charlie personally came out and measured to make sure the installation would go well. The installers were professional and did great work. Highly recommend them!
Cliff Crystal Johnson
Oct 13, 2020
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Pro Flooring Brokers has a large selection to choose from and their customer service is above the top.
Lane Steiner
Feb 04, 2020
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Amazing staff, and showroom. Family owned and operated Colorado business. They have so many options to choose from you have to go see. Very happy with the work from start to finish.
