Business Details
39 Years
experience
Sustainable Hardwood Flooring Solutions
Zena Forest Products has been a leader in sustainable forestry and hardwood flooring production for over 30 years. As a multigenerational family business rooted in Oregon's Eola Hills, we combine ecological stewardship with craftsmanship to deliver high-performance flooring solutions. Our commitment to regenerative forestry ensures every product supports forest regeneration, biodiversity, and long-term environmental health. With Forest Stewardship Council certification, we manage 1,300 acres of native woodlands, prioritizing responsible harvesting practices that never exceed natural growth rates. Our team brings decades of expertise in transforming locally sourced hardwoods into durable, aesthetically rich flooring for residential and commercial spaces. We maintain strict quality control from seedling plantation to finished product, ensuring each board tells a story of its forest origin.Our innovative Zena EdgeGrain flooring repurposes manufacturing byproducts, demonstrating our dedication to resource efficiency. Through transparent business practices and community engagement, we've built trust with architects, builders, and homeowners who value environmental responsibility. Our partnerships with organizations like ZGF Architects and Hoffman Construction showcase our industry leadership in sustainable material sourcing. By balancing economic viability with ecological preservation, we create flooring that represents an investment in both home aesthetics and planetary health. This approach has earned recognition from environmental organizations and design publications alike.
Services
Wide Plank Flooring
Zena EdgeGrain Flooring
Custom Stair Parts
Handmade Wood Vents
Forest Restoration Services
Details
- Year established: 1987
Highlights and features
- We've practiced regenerative forestry for 30+ years in Oregon's Willamette Valley
- Our FSC-certified operations ensure responsible forest management practices
- We transform 100% locally sourced materials into premium flooring products
- Our team includes fourth-generation forestry experts and master woodworkers
- We maintain strict quality control from seedling to finished flooring
Associations and certifications
- Forest Stewardship Council (FSC)
What people say
Exquisite beauty
Locally grown materials
Sustainably managed forests
Investment in future
Natural organic warmth
Services
Wide Plank Flooring
Our flagship flooring combines sustainability with timeless beauty. Using locally sourced Oregon hardwoods, we create 4.25" to 8.25" wide planks that showcase natural characteristics. Available in character grade with knots or select grade with minimal variations, each floor is site-sanded for perfect finish. This product represents our commitment to utilizing full tree dimensions while maintaining forest regeneration balance.
Zena EdgeGrain Flooring
This eco-friendly option repurposes wood waste from our wide plank production. Made from 100% local materials, the vertical grain pattern offers exceptional durability and dimensional stability. Ideal for LEED-certified projects, this European-inspired technique reduces material waste while creating distinctive flooring patterns that highlight wood's natural textures.
Custom Stair Parts
We craft matching stair systems that extend hardwood flooring aesthetics throughout buildings. Our custom components include treads, risers, and balustrades made from the same sustainably sourced materials as our flooring. Each package is precision-engineered to complement specific flooring patterns while meeting strict safety standards for residential and commercial applications.
Handmade Wood Vents
These custom-designed ventilation covers blend functionality with aesthetic appeal. Crafted from the same hardwood species as flooring installations, they offer seamless design continuity. Each vent is handmade to match client specifications while maintaining optimal airflow performance for HVAC systems in both new construction and renovation projects.
Forest Restoration
Our core environmental commitment involves restoring native woodland ecosystems across 1,300 acres in the Willamette Valley. This includes watershed protection, endangered species habitat preservation, and strategic tree planting programs. Our practices ensure harvested areas regenerate naturally while maintaining biodiversity, making us one of the region's most responsible forest stewards.
People
Ben Deumling
President and Founder
Ben leads Zena Forest Products with a vision for sustainable forestry. Fourth-generation steward of Oregon's forests, he combines business innovation with environmental responsibility. His leadership has grown the company into a regional leader in eco-conscious hardwood production while maintaining family values and forest health.
Sarah Deumling
Visionary Matriarch
Sarah serves as the company's forest protector and strategic advisor. With deep ecological knowledge, she ensures all operations align with long-term sustainability goals. Her commitment to environmental ethics guides Zena's approach to balancing economic growth with ecosystem preservation across their 1,300-acre woodland stewardship.
Paul Deumling
Director of Operations
Paul manages daily operations with 25+ years of forestry experience. He oversees production processes from seedling to finished product, ensuring quality control and regulatory compliance. His expertise in sustainable harvesting techniques maintains the delicate balance between resource utilization and forest regeneration cycles.
Andrea Deumling
Marketing Director
Andrea leads brand development and sustainability communications. She connects Zena's environmental mission with market demands through strategic storytelling. Her work highlights the company's unique position at the intersection of luxury flooring and ecological responsibility in both residential and commercial sectors.
Macario Ramirez
Mill Operations Manager
Macario oversees wood processing with technical expertise in hardwood transformation. He ensures precision manufacturing while minimizing waste through innovative production methods. His team maintains strict quality standards that transform raw timber into premium flooring products meeting exacting specifications for durability and aesthetics.
Questions
What makes Zena's flooring sustainable?
We practice regenerative forestry that never exceeds forest growth rates. Our FSC-certified operations include replanting programs and waste reduction techniques that ensure long-term forest health while producing premium flooring products.
Do you offer custom wood products?
Yes, we create custom stair components, handmade vents, and specialty flooring patterns. Our team works with architects and builders to match specific design requirements while maintaining material sustainability standards.
How is Zena EdgeGrain different from regular flooring?
Our EdgeGrain flooring uses vertical grain patterns from repurposed wood waste. This eco-friendly method creates durable, dimensionally stable flooring while reducing material waste compared to traditional horizontal plank manufacturing processes.
Can I visit your Oregon facilities?
We offer guided tours of our Willamette Valley operations to demonstrate our sustainable practices. Visitors see forest management areas, milling operations, and finished product creation while learning about our environmental stewardship commitments.
What hardwood species do you work with?
We specialize in Oregon White Oak, Bigleaf Maple, Western Larch, and Douglas-fir. Our selection focuses on native species that thrive in local ecosystems while providing beautiful, durable flooring options for residential and commercial applications.
How do you ensure product quality?
Our quality control includes rigorous moisture testing, grain inspection, and finish application standards. Each board undergoes multiple checks during production to ensure dimensional accuracy, structural integrity, and aesthetic excellence before leaving our facility.
