You need a reliable lending partner that can get your credit-challenged deals approved. You need simplicity, timeliness, and competency. We get it. We understand you needs because our team is comprised of remodeling and lending professionals with deep ties to the home improvement industry. We have parlayed that experience into a program exclusively focused on serving home improvement professionals. In 2002, Stanley Zimmerman and John Tonoyan co-founded HomePlus Finance. With a successful track record in the housing and financial service industries, they saw an opportunity to invest in loan portfolios in a way that would provide increased liquidity to the home improvement financing market.

You have invested a substantial amount of money in generating the lead, setting the appointment, and making the sale. That's why financing turndowns are so costly - it's not just the lost sales revenue but also the lost funds you've spent on securing the sales presentation. Our second-look home improvement financing program plugs this hole for you. With our flexible program, you will recover the considerable investment you have already committed and earn a profit on the sale. Plus, you get the customer off the street, locking them up for future projects and referrals.

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