Business Details
37 Years
experience
Expert Commercial Interior Design Solutions in New Jersey
Design Alternatives has been a leader in commercial interior design for over 35 years, transforming spaces across New Jersey with a focus on functionality and aesthetics. Our expertise spans senior living, hospitality, residential communities, and professional offices, delivering over 5 million square feet of designed space. We prioritize client partnerships, offering a seamless design-build model that eliminates vendor juggling. Our repeat client rate of 75% reflects our commitment to transparency, accountability, and results-driven solutions. With a team of seasoned professionals, we combine construction management expertise and relationships with top manufacturers to source durable, stylish furnishings.Our processfrom concept to completionensures every project aligns with client goals, brand identity, and budget constraints. Recognized for elevating common areas into community hubs, we specialize in scalable solutions from cosmetic refreshes to full renovations. Our work in senior living environments emphasizes accessibility and comfort, while hospitality projects balance guest experience with operational efficiency. Headquartered in Lavallette, NJ, we serve clients across the Northeast, including major cities like Jersey City, Trenton, and Newark. Awards and industry recognition underscore our reputation as a trusted partner for commercial interior transformations.
Services
Interior Design
Space Planning
Construction Management
Furniture Sales
Cosmetic Refreshes
Details
- Year established: 1989
Highlights and features
- 35 years of experience in commercial interior design across diverse industries.
- Integrated design-build model eliminates vendor juggling and ensures accountability.
- Over 5 million square feet of commercial interiors designed since 1989.
- Client-centric process with transparent communication from concept to completion.
- Proven track record in senior living and hospitality design expertise.
What people say
Exceptional work
Impeccable craftsmanship
On budget
Professional teams
Delighted residents
Services
Interior Design
Our interior design solutions focus on creating functional, aesthetically pleasing commercial spaces tailored to client needs. We specialize in senior living, hospitality, and office environments, ensuring designs align with brand identity and user requirements. With over 35 years of experience, we deliver spaces that balance durability with elegance.
Construction Management
We provide end-to-end construction management, coordinating vendors and timelines to ensure seamless project execution. Our team minimizes disruptions to residents and operations while maintaining transparency. This service guarantees projects are completed on time, within budget, and to the highest quality standards.
Furniture Sales
We source durable, high-quality furnishings from 60+ manufacturers, including commercial-grade furniture and artwork. Our selections prioritize cleanability, resilience, and visual appeal, tailored to high-traffic environments like senior living communities and hospitality venues.
Cosmetic Refreshes
From finish upgrades to full renovations, we offer scalable cosmetic refreshes that enhance aesthetics without major reconfiguration. Our solutions are designed to meet budget constraints while delivering lasting value through intentional, brand-aligned design choices.
Space Planning
Our space planning services optimize layouts for functionality and flow, supporting accessibility and community engagement. We create designs that adapt to evolving needs, whether for residential common areas, healthcare facilities, or boutique offices, ensuring every square foot serves a purpose.
People
Carrie Fusella
Founder
Carrie Fusella founded Design Alternatives with over 35 years of experience in healthcare, hospitality, and commercial design. She emphasized functional, adaptable spaces and built a legacy of client-focused innovation that continues today.
Chris Welch
CEO
Chris Welch leads with over 20 years of experience managing complex projects and teams. His background in real estate and construction ensures strategic oversight, fostering trust and collaboration while delivering scalable operations for Design Alternatives.
Keri Tickle
Lead Interior Designer
Keri Tickle, a licensed interior designer with 20+ years of experience, blends architectural expertise with creative vision. She specializes in hospitality, residential, and commercial projects, ensuring meticulous attention to detail and client satisfaction.
George McGuire
Construction Manager
George McGuire, a Master Carpenter with decades of hands-on experience, oversees construction projects with precision. His expertise ensures efficient execution and adherence to the highest standards in every renovation.
Kelly Lipfert
Operations Manager
Kelly Lipfert combines corporate acumen with entrepreneurial experience to manage logistics and procurement. Her focus on detail ensures projects stay on schedule and within budget, leveraging her Wall Street and retail background.
Questions
What services does Design Alternatives offer?
We provide interior design, space planning, construction management, furniture sales, and cosmetic refreshes for commercial spaces.
Do you specialize in any specific industries?
Yes, we focus on senior living, hospitality, residential communities, and professional office spaces.
How long have you been in business?
We have over 35 years of experience designing commercial interiors since 1989.
Do you offer design-build services?
Yes, we provide integrated design-build solutions to streamline projects from concept to completion.
What areas do you serve?
We serve New Jersey and surrounding regions, including cities like Jersey City, Trenton, and Newark.
Can you handle both small and large projects?
Yes, we tailor services to scale, from finish updates to full-scale renovations.
