Business Details
33 Years
experience
Your Trusted Interior Design Partner in Grand Rapids, MI
Since 1993, ROI Design has redefined business-focused interior design by creating environments that strengthen operations, elevate culture, and deliver measurable returns. Our strategic partnership approach combines deep industry expertise with a commitment to transforming spaces into high-performing assets. We balance timeless aesthetics, functionality, and client preferences through a comprehensive design process that spans conceptualization to final execution.With decades of experience across commercial, healthcare, and corporate sectors, our team of certified professionals prioritizes client vision while amplifying business goals through intentional design. Our legacy of excellence is built on over 30 years of delivering tailored solutions that align with brand identity, budget constraints, and operational needs.
Services
Full-Service Interior Design
Furniture Specification
Personalized Approach
Space Optimization
Brand-Driven Environments
Details
- Year established: 1993
Highlights and features
- 30+ years of experience in commercial interior design since 1993
- Certified professionals with NCIDQ, LEED, and WELL AP accreditations
- Full-service approach from conceptualization to final execution
- Proven track record with 500+ completed projects across industries
- Strategic focus on aligning design with business performance metrics
Services
Full-Service Interior Design
We deliver end-to-end interior design solutions that transform spaces into strategic business assets. Our process begins with understanding brand identity and operational needs, followed by creating environments that enhance productivity and culture. With expertise across commercial, healthcare, and corporate sectors, we ensure every design element aligns with measurable business outcomes through 30 years of proven methodology.
Furniture Specification
Our comprehensive furniture services include selection, documentation, and delivery of tailored solutions. We source optimal furnishings that balance aesthetic appeal with functional requirements while maintaining budget constraints. With extensive industry relationships, we ensure timely procurement of quality pieces that enhance both workspace efficiency and brand representation across various commercial environments.
Personalized Approach
We prioritize client vision through collaborative design partnerships. Our team listens first to understand unique business needs before applying industry expertise to create customized environments. This approach ensures spaces reflect organizational culture while optimizing functionality, with continuous client engagement throughout the design and implementation process for maximum satisfaction.
Space Optimization
We specialize in maximizing spatial efficiency to improve business operations. Our solutions analyze workflow patterns and space utilization to create environments that enhance productivity. Through strategic layout planning and ergonomic considerations, we transform workspaces into high-performing assets that adapt to evolving business needs while maintaining aesthetic cohesion.
Brand-Driven Environments
Our designs translate brand identity into physical spaces that reinforce market positioning. We incorporate brand elements through color schemes, materials, and spatial storytelling to create immersive environments. This approach strengthens brand recognition while creating spaces that authentically represent organizational values and culture across commercial and corporate settings.
People
Deanna Klopcic
Managing Director
With 30+ years of experience, Deanna leads ROI Design's strategic vision. Her expertise spans workplace design, commercial spaces, and developer partnerships. She draws inspiration from nature, culture, and travel to create environments that balance aesthetics with business performance.
Heather Harrington Duthler
Director of Design
NCIDQ-certified designer Heather focuses on creating inclusive spaces that promote well-being. She emphasizes accessibility and human-centered design principles, with particular expertise in workplace environments and community engagement initiatives across West Michigan.
Ronda Geyer
Director of Procurement
With 20+ years in project management, Ronda oversees furniture procurement and resource development. Her client-focused approach ensures timely delivery of quality materials while maintaining strict budget adherence for commercial and corporate projects.
Brooke Barense-Whyte
Project Manager
AIA-certified project manager Brooke specializes in construction coordination and design implementation. With nearly a decade of industry experience, she ensures seamless execution of complex projects through meticulous organization and client communication.
Mary Witte
Founder Emeritus
As founder of ROI Design (originally Designers Workshop), Mary established the company's business-centric design philosophy. With decades of experience in workplace strategy and medical office design, she remains an advisor guiding the firm's continued excellence.
Questions
What industries does ROI Design specialize in?
We specialize in commercial, healthcare, corporate, and education sectors with expertise in workplace strategy, medical offices, and brand-driven environments.
How does ROI Design incorporate brand identity into spaces?
We translate brand elements into physical environments through strategic color schemes, material selection, and spatial storytelling that reinforce organizational identity and values.
What is ROI Design's design process?
Our process begins with understanding business goals, followed by conceptual development, material selection, and implementation. We maintain client collaboration throughout all project phases for optimal results.
Do you serve areas beyond Grand Rapids?
While based in Grand Rapids, MI, we serve clients across West Michigan and have completed projects in the Northeastern United States.
How does ROI Design ensure project timelines are met?
Our experienced project managers use detailed planning and industry relationships to coordinate timelines, procurement, and implementation while maintaining quality standards.
What makes ROI Design different from other firms?
We uniquely combine business strategy with design expertise, focusing on measurable returns through environments that enhance productivity, culture, and brand representation.
