Business Details
50+ Years
experience
Custom Pool Solutions in New Jersey
Swim-Mor Pools & Spas has been a family-owned and operated business since 1967, serving South and Central New Jersey with premium pool construction, renovations, and maintenance. Our team combines decades of hands-on experience with advanced 3D design technology to create custom pools that harmonize with each client's landscape and lifestyle. We pride ourselves on transparent communication, personalized service, and a commitment to quality that spans every project phasefrom initial consultation to ongoing maintenance.Our in-house experts specialize in both traditional geometric and freeform pool designs, ensuring solutions tailored to unique property challenges and aesthetic preferences. With a focus on customer satisfaction, we offer flexible financing options, comprehensive maintenance programs, and a proven track record of transforming backyards into luxurious outdoor living spaces.
Services
Pool Construction
Pool Renovations
Weekly Maintenance
3D Pool Designs
Pool Closing Packages
Details
- Year established: 1967
Highlights and features
- Family-owned since 1967 with generational industry expertise
- Utilizes 3D design software for precise pool visualization
- In-house renovation specialists for seamless upgrades
- Transparent payment structure tied to project progress
- Reliable maintenance programs with 5% early payment discount
What people say
Great customer service
Beautiful pool design
Reliable maintenance
Professional team
Excellent communication
Services
Pool Construction
Swim-Mor builds custom in-ground gunite pools tailored to property specifications. Our process includes 3D design visualization, permit acquisition, and installation of geometric or freeform designs. We integrate features like spas, waterfalls, and lighting while ensuring structural integrity and aesthetic appeal.
Pool Renovations
We specialize in modernizing aging pools through re-plastering, tile replacement, equipment upgrades, and feature additions. Our team handles structural repairs, surface restoration, and functional enhancements like adding sun shelves or energy-efficient systems to extend pool longevity.
Weekly Maintenance
Our maintenance program includes water chemistry balancing, cleaning, equipment inspections, and seasonal adjustments. Technicians perform weekly vacuuming, filter maintenance, and chemical treatments to ensure optimal pool condition throughout the swimming season.
3D Pool Design
Using advanced 3D software, we create immersive pool designs that visualize how pools integrate with existing landscapes. This technology enables precise planning of dimensions, features, and aesthetics before construction begins.
Pool Closing
Our closing services prepare pools for winter with water level adjustments, equipment winterizing, filter cleaning, and cover installation. We provide multiple closing package options to protect pools during off-season while minimizing spring reopening costs.
People
Pam
Customer Service Lead
Pam coordinates pool projects and maintenance services, providing expert guidance through every phase. With extensive knowledge of pool systems and client needs, she ensures seamless communication and satisfaction for both new installations and ongoing care.
Matt
Pool Designer
Matt creates customized pool designs using 3D visualization tools, balancing aesthetic appeal with functional requirements. He works closely with clients to incorporate features like waterfalls, lighting, and landscaping integration while maintaining structural integrity.
Chris
Project Manager
Chris oversees construction projects from excavation to completion, ensuring adherence to timelines and quality standards. His expertise in navigating permitting processes and coordinating crews guarantees smooth execution of complex pool installations.
Eric
Service Technician
Eric provides maintenance and repair services, ensuring pools operate efficiently year-round. He performs equipment diagnostics, chemical balancing, and seasonal adjustments while maintaining clear communication with homeowners about pool condition and care needs.
Lauren
Project Coordinator
Lauren manages scheduling and permit acquisition for new pool installations. She coordinates between design and construction teams, keeping clients informed about project milestones and ensuring compliance with local regulations throughout the building process.
Questions
What pool services does Swim-Mor offer?
We provide in-ground pool construction, renovations, weekly maintenance, seasonal closing/opening, equipment upgrades, and 3D design visualization services across New Jersey.
How long has Swim-Mor been in business?
Swim-Mor has been family-owned and operating since 1967, specializing in pool construction and services for over 55 years.
Do you service all areas of New Jersey?
We primarily serve South and Central New Jersey from our three locations in Mt. Ephraim, Northfield, and Millstone.
What financing options are available?
We offer flexible financing plans for new pool construction and major renovations, with payment schedules tied to project completion milestones.
How does the weekly maintenance program work?
Our program includes weekly chemical balancing, cleaning, equipment checks, and winterization services with optional early payment discounts and customizable coverage options.
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