Business Details
15 Years
experience
Modern Furniture & Home Decor in Oakland, CA
Founded in 2011 by Laleh and Alessandro Latini, SOBU is a family-run business dedicated to crafting modern, well-made furniture from natural materials. Our mission emphasizes connection, quality, and personalized service, distinguishing us from corporate retailers. Alessandro's background in architecture and furniture design, combined with Laleh's expertise in graphic design and photography, fuels our creative vision. We prioritize sustainable sourcing and collaborate with global artisans to create timeless pieces built to last. Over a decade of experience has earned us a reputation for reliable shipping and delivery across the United States.Our Oakland showroom offers an immersive experience where customers can explore curated designs and connect with our passionate team. We value transparency, ethical practices, and fostering genuine relationships with clients. Our trade program provides exclusive benefits for design professionals, including volume discounts and white-glove delivery. Customer testimonials consistently highlight our exceptional service, unique product offerings, and commitment to quality craftsmanship. From initial concept to final delivery, we ensure every interaction reflects our dedication to excellence.
Services
Dining Tables
Sofas
Coffee Tables
Lounge Chairs
Custom Designs
Trade Program
Rugs
Homewares
Showroom Visits
White Glove Delivery
Details
- Year established: 2011
Highlights and features
- Family-run business with over a decade of furniture design expertise
- Sustainably sourced materials and partnerships with global artisans
- Custom design services tailored to client specifications
- Exclusive trade program with white-glove delivery and volume discounts
- Consistently praised for exceptional customer service in customer reviews
What people say
Beautiful designs
Thoughtful craftsmanship
Knowledgeable staff
Stunning quality
Excellent customer service
Services
Custom Furniture Design
SOBU's custom design service creates tailored furniture solutions that match specific spatial requirements and aesthetic preferences. Our designers collaborate directly with clients through concept development, material selection, and production oversight. This service caters to both residential and commercial projects needing unique dimensions, finishes, or configurations not available in standard collections.
White Glove Delivery
Our white-glove delivery ensures careful handling of furniture from warehouse to final placement. This premium service includes unpacking, debris removal, and precise positioning in the desired room. Professional installers handle large or complex pieces with specialized equipment for damage-free delivery.
Trade Program
The SOBU Trade Program offers interior designers and architects exclusive access to trade pricing, volume discounts, and dedicated account management. Members receive project consultation, material samples, and priority production scheduling for client projects requiring coordinated furniture solutions.
Showroom Experience
Our Oakland showroom features full product displays allowing customers to examine materials and construction quality firsthand. Knowledgeable staff provide personalized consultations, while lifestyle vignettes demonstrate how pieces integrate into real living spaces. The space also hosts special events showcasing new collections and local artists.
International Sourcing
SOBU collaborates with artisans worldwide to offer unique furniture and home decor items. This network provides access to specialized craftsmanship and materials not available locally, ensuring diverse product offerings while maintaining quality control standards across international suppliers.
People
Laleh Latini
Creative Director & Co-founder
Laleh co-founded SOBU with her husband Alessandro. Her background in graphic design and photography shapes the company's visual identity. She oversees creative direction and brings a global perspective from her travels and film studies background.
Alessandro Latini
Design Director & Co-founder
Alessandro leads furniture design at SOBU, combining his architecture training with hands-on woodworking experience. Born in Rome, he brings European craftsmanship traditions to the brand's modern aesthetic while managing production quality control.
Questions
What materials does SOBU use in their furniture?
We prioritize natural materials like solid wood, focusing on sustainable sourcing and eco-friendly production methods.
Do you offer custom furniture options?
Yes, our design team works closely with clients to create customized pieces that meet specific size, material, and style requirements.
What trade program benefits are available?
Our trade partners receive professional discounts, white-glove delivery, warehouse consolidation, and early access to new collections.
How can I see products in person?
Visit our Oakland showroom to experience our furniture firsthand, with knowledgeable staff available for personalized consultations.
What shipping options do you provide?
We offer nationwide shipping with white-glove delivery for most items, ensuring careful handling and placement.
