Business Details
50+ Years
experience
Trusted Tile and Natural Stone Distribution Services
Since 1948, Insulation & Supply has established itself as a market leader in tile and stone distribution across Wisconsin and Upper Michigan. As a family-owned and operated business, we combine decades of industry expertise with innovative product designs and cutting-edge technology to serve both residential and commercial markets. Our Manitowoc headquarters features over 50,000 square feet of warehouse space, ensuring efficient service delivery while maintaining extensive inventory of domestic and imported products. We pride ourselves on personalized attention through our experienced sales and architectural team, who provide specification assistance, technical support, and LEED design guidance. Our public showrooms in Manitowoc, Green Bay, and Greenville offer hands-on product selection experiences with professional staff available to assist customers.Through our B2B portal, dealers access real-time inventory data, pricing, and order placement capabilities. We maintain strong industry partnerships and educational resources, including installation guides, product videos, and training materials for professionals. Our commitment to quality extends to exclusive product lines and discontinued tile inventory available at competitive prices. With three strategically located facilities operating extended weekday hours, we ensure convenient access to products and services. Our legacy of excellence continues through ongoing investments in technology, staff development, and customer-centric solutions that address evolving market needs.
Services
Tile Distribution
Natural Stone Supply
Showroom Services
B2B Portal Access
Installation Resources
Details
- Year established: 1948
Highlights and features
- Family-owned since 1948 with deep industry expertise
- Three convenient locations with 50,000+ sq ft warehouse
- Exclusive product lines unavailable elsewhere
- B2B portal for real-time inventory and ordering
- LEED design assistance and technical support team
What people say
Knowledgeable staff
Extensive inventory
Competitive pricing
Professional support
Quality materials
Services
Tile Distribution
We distribute premium ceramic tile products across Wisconsin and Upper Michigan. Our inventory includes both domestic and imported options, featuring exclusive series and styles unavailable elsewhere. With extensive warehouse facilities and real-time inventory tracking through our B2B portal, we ensure timely delivery of quality materials for residential and commercial projects.
Natural Stone Supply
Our natural stone distribution service offers premium materials for architectural and residential applications. We maintain strong supplier relationships to provide high-quality stone products backed by technical expertise. Our inventory includes both current and discontinued first-quality materials at competitive pricing for contractors and design professionals.
Showroom Services
We operate three public showrooms in Manitowoc, Green Bay, and Greenville featuring extensive tile and stone displays. Professional staff assist with product selection while coordinating directly with installers for order processing. Our showrooms showcase current collections and exclusive products to help customers visualize their design projects.
B2B Portal Access
Our online B2B portal provides dealers with real-time access to inventory levels, pricing information, and order placement capabilities. This digital solution streamlines the procurement process while maintaining secure access for registered customers. The platform supports efficient project management through comprehensive product data and order tracking features.
Installation Resources
We offer comprehensive installation resources including educational materials, product specifications, and technical guidance. Our team provides access to industry training videos, written resources, and LEED design assistance. These tools support professionals in achieving proper installation standards for tile and stone applications.
People
Al Oswald
Founder
Al Oswald co-founded Insulation & Supply in 1948, establishing the company's commitment to quality materials and customer service. His leadership laid the foundation for the family-owned business's enduring success in the tile distribution industry.
Ed Oswald
Former Owner
Ed Oswald played a key leadership role in expanding Insulation & Supply's operations since its founding. He contributed to developing the company's showroom network and strengthening supplier relationships that continue to benefit customers today.
Steve Oswald
Current Operator
Steve Oswald continues the family tradition of operating Insulation & Supply with a focus on maintaining quality standards and adapting to industry changes. He oversees daily operations while ensuring the company's commitment to customer service remains paramount.
Questions
What areas do you serve?
We serve Wisconsin and Upper Michigan through our three locations in Manitowoc, Green Bay, and Greenville.
Do you have showrooms open to the public?
Yes, all three locations feature public showrooms open Monday-Friday from 8:00 AM to 4:00 PM.
Can I order products directly?
Orders must be placed through authorized dealers, but we offer a B2B portal for dealer inventory and ordering access.
Do you carry discontinued tile?
Yes, we maintain inventory of first-quality discontinued materials at special pricing in our Manitowoc warehouse.
What technical support do you provide?
We offer product specifications, installation guidance, LEED design assistance, and educational resources for industry professionals.
How can I get product samples?
Samples are available through our showrooms, with a 2-week return policy to help customers make informed selections.
