Business Details
Your Trusted Roofing Partner in Lake Geneva
As a family-owned and operated business serving Lake Geneva, Wisconsin for over 40 years, Watson Roofing has established itself as a trusted leader in residential and commercial roofing solutions. Recognized as an Owens Corning Preferred Contractor and maintaining an A+ rating with the Better Business Bureau, we combine industry-leading products with time-tested craftsmanship to deliver durable, high-quality roofing systems. Our team of licensed, insured professionals specializes exclusively in roofing, offering comprehensive services including dimensional shingles, cedar shakes, standing seam metal, and rubber roofing installations.With affiliations to the National Association of Home Builders and local builder associations, we uphold strict standards of excellence while providing personalized service and free written estimates. Our commitment to customer satisfaction is evidenced by decades of repeat business and glowing testimonials from satisfied homeowners and commercial clients across the region.
Services
Shingle Roofing
Cedar Shake Roofs
Metal Roofing
Roof Repairs
Commercial Roofing
Rubber Roofing
Built-Up Roofs
Highlights and features
- 40+ years of exclusive roofing expertise
- Owens Corning Preferred Contractor status
- A+ Better Business Bureau rating
- Fully licensed and insured with workers' comp
- Family-owned with local community commitment
Associations and certifications
- Owens Corning Preferred Contractor
- Better Business Bureau
- National Association of Home Builders
- Wisconsin Builders Association
- Lakeland Builders Association
What people say
Great Job
Looks Great
Outstanding
Professionalism
Will Recommend
Services
Shingle Roofing
We install premium asphalt shingle roofs using top brands like Owens Corning and GAF-ELK. Our expert team provides durable, cost-effective solutions with dimensional shingles that enhance curb appeal while protecting against Wisconsin weather. Each installation includes proper ventilation and ice dam prevention systems.
Metal Roofing
Our standing seam metal roofing systems offer unmatched durability and energy efficiency. Designed for both residential and commercial properties, these roofs resist extreme weather and require minimal maintenance. We provide custom color matching and seamless installation for long-term performance.
Roof Repairs
We offer comprehensive roof repair services for storm damage, leaks, and wear-related issues. Our technicians use premium materials to fix problems quickly while preventing future damage. Services include shingle replacement, flashing repair, and complete roof inspections.
Commercial Roofing
Specializing in commercial roofing solutions, we install and maintain built-up roofs, modified bitumen, and rubber membrane systems. Our team understands commercial building requirements and provides energy-efficient, code-compliant installations with minimal business disruption.
Cedar Shake Roofs
We install premium cedar shake roofs that combine natural beauty with exceptional durability. Our craftsmen follow strict installation standards to ensure proper ventilation and fire resistance while maintaining the classic aesthetic that enhances property value.
Questions
Are you licensed and insured for roofing projects?
Yes, we maintain full Wisconsin contractor licensing and carry comprehensive insurance including workers' compensation for all employees.
What roofing materials do you work with?
We install asphalt shingles, cedar shakes, standing seam metal, rubber roofing, and modified bitumen systems from top manufacturers.
Do you offer free roof inspections?
Yes, we provide complimentary roof inspections and written estimates for all residential and commercial roofing projects.
How long does a typical roof replacement take?
Most residential roof replacements complete within 1-3 days depending on roof size and weather conditions.
What areas do you service?
We primarily serve Lake Geneva and surrounding communities in Walworth County and Southeastern Wisconsin.
Can you match my existing roof style?
Our team specializes in matching existing rooflines and can replicate most styles using modern materials for improved performance.
