Business Details
50+ Years
experience
Trusted Basement Waterproofing Solutions Since 1965
Since 1965, Waterproof has been a third-generation family-owned business dedicated to solving wet basement and crawl space issues through innovative waterproofing systems. Our expertise stems from decades of hands-on experience in the industry, which weve used to design and manufacture professional-grade products tailored for both DIY homeowners and contractors. Our patented systems, including the SealOnce Basement Waterproofing System and Drain Main Basement System, eliminate the need for invasive trenching while delivering permanent solutions. As a U.S.-based manufacturer, we prioritize quality by using eco-friendly, recycled PVC materials and maintain rigorous standards through ICC-ES certification. Our commitment to innovation is exemplified by breakthroughs like the SealOnce Adhesive, which simplifies installation while ensuring durability.With over 50 years in the field, weve built a reputation for reliability, offering same-day shipping, expert support, and a comprehensive product lineup that includes sump pumps, moisture barriers, and drainage solutions. Our team provides personalized guidance to help customers diagnose leaks and select the right products, ensuring long-term satisfaction. As an active member of the Basement Health Association, we uphold industry best practices and continue to lead the market with systems engineered for efficiency and performance. Our Hudson, Wisconsin headquarters serves as the hub for nationwide distribution, supporting thousands of contractors and homeowners with trusted, factory-direct solutions.
Services
SealOnce System
Tiny Titan Sump Pump
VaporBright Barrier
Wall Crack Repair
UnderGround Downspouts
Details
- Year established: 1965
Highlights and features
- Weve engineered patented waterproofing systems since 1965 with third-generation expertise.
- Our products are manufactured in the USA using eco-friendly, recycled PVC materials.
- We offer same-day shipping and personalized support for DIYers and contractors.
- Our systems require 50% less trenching than traditional drain tile methods.
- We hold ICC-ES certification for structural integrity and performance standards.
Associations and certifications
- ICC-ES
What people say
Amazing stuff
Great product
Dry basement
No leaks
Easy installation
Services
SealOnce Basement System
The SealOnce System captures water at the floor-wall joint without trenching. A patented adhesive bonds to concrete, redirecting water to sump pumps. Ideal for monolithic slabs, it prevents moisture intrusion while preserving basement floors. Contractors and DIYers use this solution for fast, permanent results.
UnderGround Downspouts
UnderGround Downspouts divert roof runoff away from foundations. Pop-up emitters with leaf shields filter debris, ensuring water flows underground. This system prevents pooling near structures, reducing hydrostatic pressure and basement leaks. Homeowners and landscapers use it for exterior water management.
VaporBright Moisture Barrier
VaporBright encapsulates basement walls and crawl spaces to block moisture vapor. The high-density polyethylene liner resists mold and improves air quality. Installed with specialized tapes, it creates a sealed environment for finishing basements or protecting stored items from dampness.
Tiny Titan Sump Pump
The Tiny Titan Sump Pump Kit removes collected water efficiently. Its compact design fits tight spaces, working with drainage systems to keep basements dry. The durable pump handles continuous use, making it ideal for high-water-table areas or as a backup system.
Wall Crack Repair Kit
The CRACK Foundation Repair Kit seals poured concrete wall cracks overnight. A one-step adhesive fills gaps, stopping water intrusion without epoxys hazards. DIYers apply it directly to cracks, creating a permanent barrier against leaks in under two hours.
People
Robert Bob Cotten
Founder
Invented the Beaver Basement Water Control System in 1965, pioneering baseboard-style waterproofing. His innovation laid the foundation for modern systems, focusing on non-invasive solutions for wet basements.
Ken Cotten
Second-Generation Leader
Expanded the companys product line and introduced the SealOnce Adhesive, revolutionizing DIY waterproofing. He launched Waterproof in 1997, transforming the business into an e-commerce leader.
Kitty Cotten
Third-Generation Executive
Joined the company in 2009, leveraging e-commerce expertise to grow online sales. She helped relocate operations to Hudson, Wisconsin, and expanded the contractor product catalog.
Questions
What causes a wet basement?
Common causes include groundwater pressure, poor drainage, wall cracks, and roof runoff. Our systems target these sources with solutions like drainage channels and moisture barriers.
Can I install waterproofing systems myself?
Yes. Products like the SealOnce System and CRACK Kit are designed for DIYers with clear instructions and minimal tools required.
Are your products ICC certified?
Yes. Our Fast Track and Drain-Eze systems hold ICC-ES certification for structural integrity and performance standards.
Do you offer contractor pricing?
Yes. Members receive discounted pricing, free shipping, and access to professional-grade supplies like sump pumps and dimple matting.
How do UnderGround Downspouts work?
They channel roof runoff underground via pop-up emitters, diverting water away from foundations to prevent pooling and leaks.
What’s the warranty on your products?
Most systems carry a 10-year limited warranty. Contact our team for details on specific products and coverage terms.
