Aspiration involves continually striving to achieve something greater, and we aim to be a platform for achieving this. To this end, our practice of aspirational design embodies the belief that there are greater creative possibilities within each project. We are compelled to search out these possibilities for our clients. This holistic approach creates an elevated experience for each design. Our team of architects and engineers along with creatives from multiple disciplinary backgrounds is uniquely positioned to meet the challenges of a changing architectural landscape with creativity, passion, and principle.

Practicing an elevated design sensibility lifts projects up in the mind of the user, creates greater value for the owner, and brings a rare specialness and timelessness to projects while continuing to be fresh and new. We define success by the capacity of our designs to create memorable feelings. We guide projects into a design realm where people experience places beyond their everyday life. Great design generates demand from creating places where people desire to be. Our team provides clients with a consistent and cohesive vision by seamlessly combining branding, interior design, and architecture.

In 1974, Jerry Herschman started Herschman Architects in Cleveland, Ohio. For the first fifteen years, the practice consisted almost exclusively of commercial and retail-based interior architecture. Driven by market factors in the mid-1990s, the company began transitioning into shell and ground-up buildings. As the size and scale of our projects increased, so did the size of the practice and the professional disciplines within it, resulting in the addition of engineering (electrical, mechanical, plumbing, and structural) services in 2005.

What's new?

Our Geico Regional Headquarters building in Tucson, AZ was featured in Architectural Products Magazine.

Posted on Mar 11, 2021  •  Facebook

Design Masonry, Inc. is one of the leading masonry contractors in California and had outgrown their existing modular offices. This new office building is located on the company’s existing site in an industrial zone with aging single-story warehouses and light industrial buildings along the Santa...

Posted on Mar 08, 2021  •  Facebook

Another post of our new monthly series Celebrating Architecture! This series will highlight one of our employees’ favorite architecture locations and will include a Google Maps link to the street view so that we can all experience it virtually online. This month features The Getty Center located in...

Posted on Feb 24, 2021  •  Facebook

Considering a rebranding for your retail center? Read this article about the factors you should be aware of when rebranding, including the naming process, appealing to the area’s local demographic, and finding ways to be creative.

Posted on Feb 22, 2021  •  Facebook

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