Yes Marketing is a consulting firm that recommends and executes marketing programs for clients in the Green Industry - particularly, the lawn care industry. Our goal is to provide our clients cost-effective ways to generate more leads and sales from a marketing universe of residential consumers. We do this mostly through direct mail and television. I've been involved in marketing lawn care and related services for well over thirty years and the information contained on these pages represents some of the experience and knowledge I've gained through years of testing and re-testing different offers, brochure formats, list segments, cable TV networks, broadcast TV programming, and pretty much anything else you can think of that might prove worthwhile in marketing lawn care, landscape, and other home services.
We've been using Don Nichols and Yes Marketing since 1997. We've always found Don to give us excellent advice based on his many years of experience in the lawn care industry. We place our trust in Don because we know that he is more concerned with our marketing needs than his bottom line. I always refer people to Yes Marketing with confidence. I tell everyone who calls me about them, "If Don Nichols tells you something regarding marketing, just do it." The last 2 years, with Yes Marketing's help, guidance and market insight, has provided us with unforeseen sales opportunities via their successful direct mail campaigns.
Acquiring new lawn and landscape customers has become more difficult over the last few years. Priorities have changed across the country and you need to tailor your sales message to the needs and wants of consumers today. Home - and everything that goes with it, including landscape and lawn care - can be linked directly to seven of the sixteen basic desires in intrinsic motivation theory: Acceptance, Family, Independence, Order, Saving, Status, and Tranquility. Home is for family. It is a safe haven, a refuge, and for most folks, the biggest investment they will make in their lives.
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