Business Details
41 Years
experience
Premium Wire Dispensers for Electrical Professionals
Associated Electric has dedicated itself to revolutionizing electrical work through innovative tools since 1985. Founded by Jerry Lanser, a seasoned electrician with decades of field experience, the company designs and manufactures wire dispensing solutions that enhance efficiency, safety, and quality for professionals. Our flagship product, the Wire Wheel, was developed in 1990 to address the challenges of handling NM, AC, and MC cables, offering a portable, durable, and user-friendly alternative to traditional methods. We prioritize American manufacturing, ensuring all products meet rigorous quality standards while supporting domestic industries.Our philosophy centers on leveraging quality tools to improve productivity and deliver unmatched value to customers. With a 60-day satisfaction guarantee and a commitment to continuous improvement, we remain responsive to customer feedback and industry needs. Our teams hands-on experience and dedication to innovation ensure every product reflects real-world applications and enduring craftsmanship.
Services
Wire Wheel 415D
Wire Wheel 620S
Wire Wheel Hand Caddy
Wire Management Tools
Replacement Parts
Merchandise
Details
- Year established: 1985
Highlights and features
- We offer over 30 years of experience in electrical tool innovation.
- Our products are engineered for durability and labor-saving efficiency.
- We provide a 60-day satisfaction guarantee on all tools.
- All products are proudly manufactured in the USA.
- Our designs are field-tested by electricians for real-world applications.
What people say
Absolute game changer
Worth every penny
Saves time
Durable design
Reduces waste
Services
Wire Wheel 415D
The Wire Wheel 415D is a portable dispenser for NM cables, designed to streamline electrical work. It holds 250' coils of 14/2, 14/3, 12/2, and 12/3 cables, reducing trips to the truck and minimizing wire twists. Ideal for residential and remodel jobs, it enhances efficiency and safety.
Wire Wheel 620S
The Wire Wheel 620S handles AC, MC, and larger NM cables for commercial projects. Its enclosed design prevents over-spin and knots, while the zinc-plated steel frame ensures durability. Perfect for heavy-duty use, it simplifies cable management in challenging environments like attics and crawl spaces.
Wire Wheel Hand Caddy
The Hand Caddy holds five reels of wire, enabling simultaneous feeding of three-phase colors, neutral, and ground. Its lightweight, rust-resistant design and 21" handle reduce back strain. Suitable for upright or horizontal use, it improves portability and organization on job sites.
Wire Wheel Parts
Replacement parts ensure long-term usability of Wire Wheel products. Available components include foam kits, frame halves, and rubber leg caps. These parts maintain optimal performance and extend the lifespan of dispensers, supporting cost-effective maintenance.
Merchandise
Merchandise includes hats, stickers, and apparel featuring the Associated Electric brand. These items promote visibility and pride among users while offering functional accessories like durable trucker hats for field professionals.
People
Jerry Lanser
President
Jerry Lanser founded Associated Electric in 1985 after a 20-year career as an electrician. His hands-on experience inspired innovations like the Wire Wheel, designed to improve efficiency. He remains committed to U.S. manufacturing and customer-driven solutions.
Questions
What is the Wire Wheel's return policy?
We offer a 60-day satisfaction guarantee. If you're unsatisfied, contact us for a solution or refund.
Do you ship products outside the continental U.S.?
Yes, we ship Wire Wheel models to Hawaii. Contact us for other inquiries.
How durable are Wire Wheel products?
Constructed with zinc-plated steel frames, our dispensers are built to last years with regular use.
Can the Wire Wheel handle different cable types?
Yes, models 415D and 620S accommodate NM, AC, and MC cables for versatile applications.
Are replacement parts available?
Yes, we sell foam kits, frame components, and other parts to maintain your Wire Wheel.
Is the Wire Wheel made in the U.S.A.?
Yes, all products are proudly manufactured in the United States.
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