Business Details
50+ Years
experience
Your Trusted Partner for Premium Plants and Horticultural Innovation
Bailey Nurseries has been a trusted leader in horticulture for over 120 years, rooted in St. Paul, Minnesota. As a fifth-generation, family-owned company, we prioritize innovation, quality, and partnership to help growers, retailers, and landscapers thrive. Our expertise spans plant breeding, trialing, and marketing, with proprietary programs like Bailey Innovations driving the development of award-winning varieties. We offer a comprehensive portfolio of premium brands, including Endless Summer Hydrangeas, First Editions Shrubs & Trees, and Easy Elegance Roses, supported by nationwide growing operations and cutting-edge fulfillment solutions.Our commitment to sustainability, customer service, and industry leadership ensures we remain at the forefront of horticultural advancement while fostering long-term relationships with breeders, licensees, and clients globally.
Services
Plant Breeding
Branded Plants
Custom Licensing
Digital Marketing
Fulfillment Solutions
Details
- Year established: 1905
Highlights and features
- We have over 120 years of experience in horticultural innovation and plant breeding.
- Our proprietary Bailey Innovations program develops award-winning, market-ready plant varieties.
- Nationwide growing operations ensure fast, reliable delivery of high-quality plants.
- We offer exclusive premium brands like Endless Summer Hydrangeas and Easy Elegance Roses.
- Our partnerships with global breeders maximize royalty income and market reach.
Services
Plant Breeding
Our Bailey Innovations program focuses on developing resilient, market-driven plant varieties through rigorous trialing and propagation. We collaborate with global breeders to introduce plants with superior horticultural traits, ensuring commercial success and environmental adaptability. Our state-of-the-art facilities in Minnesota, Oregon, Illinois, and Georgia support secure testing and scalable production.
Branded Plants
We market iconic plant brands like Endless Summer Hydrangeas, First Editions Shrubs & Trees, and Easy Elegance Roses. These varieties combine aesthetic appeal with durability, commanding premium retail prices and consumer loyalty. Our branding extends to packaging, digital campaigns, and in-store promotions to drive sales for retailers and growers.
Custom Licensing
We offer tailored licensing solutions for breeders and growers, including direct partnerships and branded programs. Our team analyzes market trends to identify the optimal distribution strategy, maximizing ROI through established networks and innovative marketing. This approach ensures long-term profitability and brand recognition for new plant introductions.
Digital Marketing
Our marketing initiatives leverage data-driven campaigns, social media, and immersive brand activations to connect with consumers. From Times Square displays to targeted digital ads, we create engaging narratives that highlight product benefits and drive demand across retail and landscaping sectors.
Fulfillment Solutions
With growing operations across the U.S., we minimize shipping distances to deliver healthy, high-quality plants efficiently. Our integrated systems track inventory and logistics, ensuring timely delivery of bareroot, potted liners, and finished plants to meet diverse production schedules and regional demands.
People
Jorge Becerra
Chief Executive Officer
Jorge Becerra leads Bailey Nurseries as CEO, bringing strategic vision to expand the company's legacy of horticultural innovation. With a focus on sustainable growth and global partnerships, he oversees operations, marketing, and product development to ensure continued leadership in the industry.
Amanda Flint
Product Development Manager
Amanda Flint manages product development at Bailey Nurseries, driving the introduction of new plant varieties and programs. Her expertise in horticulture and market trends ensures alignment with grower and retailer needs, supporting the company's mission to deliver premium, consumer-preferred plants.
Questions
What services does Bailey Nurseries offer?
We provide plant breeding, propagation, branded plant programs, custom licensing, and digital marketing solutions for growers, retailers, and landscapers.
What brands does Bailey Nurseries manage?
Our premium brands include Endless Summer Hydrangeas, First Editions Shrubs & Trees, and Easy Elegance Roses, known for their beauty and resilience.
How does Bailey Nurseries support breeders?
We partner with breeders to develop and market new plants, offering trialing, propagation, and distribution services to maximize royalty income and market success.
Where are Bailey Nurseries' growing operations located?
Our growing facilities span the U.S., including Minnesota, Oregon, Illinois, Georgia, and Washington, ensuring efficient nationwide distribution.
How can I find a Bailey Nurseries retailer near me?
Use our online retailer locator by entering your zip code to find nearby retailers offering Bailey-grown products.
What awards has Bailey Nurseries received?
Recent honors include Garden Communicators International's Gold Medal Media Laurel Awards and a Peoples Choice Horti Award for marketing excellence.
Videos
