Business Details
48 Years
experience
Your Trusted Asphalt Paving Experts in Wisconsin
Custom Sealcoating & Paving was founded in 1978 by Bill Wells and his sons as a small family-owned paving operation in Baraboo, Wisconsin. Over the past 45 years, the company has grown while maintaining its commitment to quality family leadership and exceptional service. Third-generation owner-operator Levi Wells now oversees operations, bringing 10 years of proven leadership and technical expertise to the role after starting in the industry at age 14. With multiple locations across Wisconsin including La Crosse, Madison, and Wausau, we serve residential, commercial, and agricultural clients with asphalt paving, sealcoating, and infrared repair services.Our proprietary processes combine advanced technology with traditional craftsmanship to deliver durable, long-lasting results. We stand behind every project with a 1-year warranty on sealcoating services and prioritize transparent communication throughout the entire project lifecycle. Our team of certified professionals brings decades of combined experience and a deep understanding of Wisconsin's unique climate challenges to every job site. Customer satisfaction remains our top priority, evidenced by our growing client base and expanding service footprint across 30+ Wisconsin communities.
Services
Sealcoating
Asphalt Paving
Infrared Repair
Driveway Sealing
Asphalt Repairs
Details
- Year established: 1978
Highlights and features
- Third-generation family ownership with 45+ years asphalt industry expertise
- 1-year warranty on professional sealcoating services
- Advanced infrared patching technology for seamless repairs
- Serving 30+ Wisconsin communities with local knowledge
- Experienced team with proven leadership since 2016 branch expansion
What people say
Exceptional craftsmanship
Professional team
Durable results
Transparent quoting
Prompt service
Services
Sealcoating
Our professional sealcoating service preserves asphalt surfaces through application of high-quality sealants formulated for Wisconsin's climate. This protective treatment prevents moisture damage, slows oxidation from sun exposure, and improves surface appearance. Regular sealcoating every 3-5 years significantly extends pavement life while maintaining aesthetic appeal for residential driveways and commercial parking lots.
Asphalt Paving
We provide complete asphalt paving solutions for residential driveways, commercial parking lots, and agricultural applications. Our process includes proper base preparation, asphalt installation, and finishing techniques that ensure durable, long-lasting surfaces. We offer both new installations and overlay work for existing pavements across Wisconsin's diverse terrain conditions.
Infrared Repair
Our infrared asphalt repair technology creates seamless, permanent pothole fixes using specialized heating equipment. This method eliminates traditional square-cut patches by softening existing asphalt for integration with new material. The result is a watertight, durable repair that resists freeze-thaw damage while maintaining pavement integrity.
Driveway Sealing
Custom driveway sealing services protect residential asphalt investments through strategic application of premium sealants. Our process strengthens surfaces against environmental wear while enhancing visual appeal. Timely sealing prevents minor cracks from escalating into costly structural issues, preserving your pavement's longevity.
Asphalt Repairs
Comprehensive asphalt repair solutions address cracks, potholes, and surface deterioration using appropriate methods from surface patches to full-depth repairs. Our technicians evaluate each pavement's condition to recommend optimal repair strategies that balance cost-effectiveness with long-term durability for both residential and commercial clients.
People
Levi Wells
Owner/Operator
Third-generation paving professional with 10 years leading sealcoating operations, demonstrating exceptional leadership since age 16. Specializes in asphalt preservation techniques and quality control. Manages daily operations across multiple Wisconsin locations.
Leonard Wells
Second Generation Owner
Industry veteran with extensive experience in asphalt paving and business management. Provided hands-on training to current owner while overseeing company expansion. Maintains advisory role in operations and quality assurance.
Questions
What asphalt services do you offer?
We provide complete paving, sealcoating, infrared patching, and repair services for residential driveways, commercial parking lots, and agricultural applications across Wisconsin.
Do you offer a warranty on services?
Yes, we provide a 1-year warranty on all professional sealcoating services to protect against defects in materials or workmanship.
What areas do you service?
We serve 30+ Wisconsin communities including Madison, La Crosse, Sun Prairie, Fitchburg, Onalaska, Middleton, Waunakee, and Baraboo areas.
How often should I sealcoat my driveway?
For optimal protection, we recommend sealcoating every 3-5 years depending on traffic volume and weather exposure conditions.
What payment methods do you accept?
We accept major credit cards, checks, and cash payments. Special financing options are available for larger commercial projects.
Can you repair existing asphalt damage?
Yes, we offer comprehensive repair solutions ranging from crack sealing to infrared patching and full-depth asphalt replacement as needed.
