Business Details
28 Years
experience
Your Trusted NYC Self-Storage Development Partner
Founded in 1998, Storage Deluxe stands as the premier self-storage developer in the New York City metropolitan area. With 84 completed and in-development projects totaling 8 million square feet and over $2.5 billion in investments, we specialize in vertically integrated real estate services encompassing acquisitions, development, construction, property management, and asset management. Our leadership team brings 45+ years of combined experience navigating diverse economic cycles, ensuring strategic decision-making and value creation.Headquartered in Manhattan, we leverage deep market knowledge across NYCs five boroughs and adjacent regions to identify opportunities and deliver high-impact solutions. Our in-house teams oversee every project phasefrom site acquisition to retail leasingwhile our financial strength enables swift transaction closures without external capital dependencies. This comprehensive approach has solidified our reputation as a trusted partner in self-storage innovation and development.
Services
Self-Storage Development
Acquisitions
Property Management
Construction Management
Asset Management
Details
- Year established: 1998
Highlights and features
- We have over 20 years of experience in NYC self-storage development.
- Our vertically integrated approach ensures efficiency across all project phases.
- We maintain a 98% client retention rate through tailored solutions.
- Our principals hold 45+ years of combined real estate expertise.
- We guarantee swift transaction closures with internal capital resources.
Services
Self-Storage Development
We specialize in ground-up self-storage projects and renovations across NYC and surrounding markets. Our team manages site acquisition, zoning, construction, and leasing, ensuring optimized space utilization and compliance. Clients benefit from our market expertise and rapid execution capabilities.
Property Management
Our property management services cover day-to-day operations, tenant relations, and financial reporting. With in-house expertise, we maximize asset performance while maintaining high occupancy rates. Services include leasing strategies, vendor coordination, and regulatory compliance.
Acquisitions
We identify and secure prime development sites in high-demand NYC markets. Our acquisition strategy focuses on parcels meeting minimum 40,000-square-foot criteria, ensuring scalable projects. Clients gain access to strategic locations through our industry relationships and market insights.
Construction Management
Our construction management ensures timely, budget-conscious project delivery. We coordinate contractors, permits, and quality control for self-storage facilities. Clients receive transparent progress updates and cost management throughout the building process.
Asset Management
We optimize asset performance through data-driven strategies and market analysis. Services include financial planning, risk assessment, and value-add initiatives. Clients benefit from enhanced returns through our proactive approach to asset lifecycle management.
People
Steven J. Guttman
Founder and Chairman
Steven J. Guttman founded Storage Deluxe after a 30-year tenure at Federal Realty Investment Trust, where assets grew from $40M to $2.3B. Recognized as a top retail developer and honored by France's Centre Pompidou Foundation, he leads strategic vision for the company.
Nicholas S. Coslov
Chief Executive Officer
Nicholas S. Coslov oversees Storage Deluxe's operations and finance as CEO. With prior experience founding AutoBody America and serving on Poppin's board, he brings strategic leadership in scaling business operations and driving growth initiatives.
Steven Novenstein
President and Co-Founder
Steven Novenstein co-founded Storage Deluxe and directs site acquisition and legal affairs. A former acquisitions attorney at Federal Realty, he established the Connecticut Self-Storage Association and serves on multiple industry boards, combining legal and operational expertise.
Cyril Pietrafesa
Partner
Cyril Pietrafesa drives Storage Deluxe's expansion strategy as Partner. Formerly at Centerbridge Partners and Goldman Sachs, he leverages investment banking expertise to identify growth opportunities and execute acquisitions for the company and UOVO.
Michael Berry
Chief Financial Officer
Michael Berry manages financial operations at Storage Deluxe, bringing experience from Starwood Capital and PricewaterhouseCoopers. His expertise in treasury, compliance, and capital finance ensures robust financial stewardship for the company's $2.5B+ portfolio.
Questions
What areas does Storage Deluxe operate in?
We focus on New York City's five boroughs, Long Island, New Jersey, Westchester, Fairfield, South Florida, and Los Angeles markets.
What types of projects does Storage Deluxe develop?
We specialize in ground-up self-storage construction and renovations, with minimum 40,000-square-foot projects in strategic locations.
How experienced is the leadership team?
Our principals have 45+ years of combined real estate experience, including major transactions at Federal Realty and Starwood Capital.
What makes Storage Deluxe unique?
We offer vertical integration, in-house expertise across all functions, and financial flexibility to close deals without external capital.
Can I lease storage space directly from Storage Deluxe?
We manage storage facilities through partnerships like CubeSmart but focus on development and asset ownership rather than direct retail leasing.
