The maintenance brochure published by the world's largest carpet manufacturer, Shaw Industries, recommends professional carpet cleaning over "Do-It-Yourself" because of the potential problems that can occur from using rental equipment - such as yellowing, overwetting, fiber tip damage, severe resoiling, overuse of detergents, etc. Most rental units available do not adequately clean and may actually damage the carpet. Why spend money and time on a rental machine, that doesn't truly clean your carpets and takes a ton of work.

This method is often call "Warm Water Extraction", "Hot Water Extraction" or "Steam Cleaning" and is the cleaning method nearly all carpet manufacturers and carpet fiber producers recommend. This is the only cleaning method classified as "deep cleaning". All the others are considered "light surface cleaning" because they are incapable of removing soil deep in the pile. Also, all other methods leave large amounts of cleaning agent in the carpet after cleaning. The maintenance brochure published by the world's largest carpet manufacturer, Shaw Industries, recommends this method, because its own research indicates that it provides the best capability for cleaning.

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