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26 Years
experience
Emergency
services
Your Trusted Atlanta HVAC Partner for Heating & Cooling Solutions
Self Brothers Heating & Cooling has been a trusted provider of HVAC services in Metro Atlanta since 2000. Founded by two brothers committed to family values and exceptional service, we specialize in heating, cooling, and indoor air quality solutions for residential and commercial clients. As Carrier Authorized Dealers, our factory-trained technicians deliver reliable repairs, installations, and maintenance with a focus on transparency and customer satisfaction. Our 25-year legacy reflects our dedication to community, technical expertise, and a unique 'Up Front Pricing' model that ensures no hidden fees. We prioritize lasting comfort through advanced technology, preventive maintenance plans, and rapid response times for emergencies.

Our team's extensive experience in multi-zone systems for major retailers demonstrates our capability to handle complex projects while maintaining personalized service for homeowners. With a proven track record of resolving urgent HVAC failures in extreme weather conditions, we guarantee quality workmanship backed by Carrier's industry-leading equipment. Our commitment to education ensures technicians stay current with technological advancements, utilizing diagnostic tools to deliver efficient solutions. Serving 16+ Metro Atlanta areas, we combine old-school integrity with modern expertise to maintain our reputation as neighbors you can trust.
Services
Heat Pump Installation Furnace Repair AC Installation HVAC Maintenance Indoor Air Quality
Details
  • Year established: 2000
Highlights and features
  • 25 years serving Metro Atlanta with Carrier-certified HVAC expertise
  • Factory-trained technicians guarantee proper installation and repairs
  • Up Front Pricing ensures no hidden fees or surprise charges
  • 24/7 emergency service for urgent heating and cooling needs
  • Community-rooted business with 100% local ownership
Associations and certifications
  • Carrier
What people say
Genuinely friendly and professional Saved my Labor Day weekend No pressure and no up sale Excellent team players Fixed the problem immediately
Services
Heat Pump Installation
Our Carrier-certified technicians install energy-efficient heat pump systems that provide both heating and cooling while maintaining optimal humidity levels. We specialize in Infinity heat pumps recognized as Consumer Digest 'Best Buy' models. Our installations include comprehensive system evaluation and customization for year-round comfort in Atlanta's climate.
Furnace Repair
We offer prompt furnace repairs for all major brands with factory-trained technicians who complete emergency service calls efficiently. Our team uses advanced diagnostic tools to identify issues quickly and provides transparent pricing for repairs ranging from routine maintenance to complete system failures in extreme weather conditions.
AC Installation
Our experts design and install custom central air conditioning systems including ductwork and controls. We offer Carrier's premium AC units with energy-efficient features that reduce operating costs. Every installation includes a personalized consultation to determine the optimal system configuration for your home's specific needs.
HVAC Maintenance
Our preventive maintenance agreements include regular system checkups that improve efficiency by up to 30% and extend equipment lifespan. Services cover all components including filters, coils, and electrical systems with priority scheduling for agreement holders to ensure uninterrupted comfort.
Indoor Air Quality
We install and service whole-house air purification systems that remove 99% of airborne contaminants including viruses and bacteria. Our solutions include Carrier's Infinity Air Purifier and humidity control systems that maintain optimal moisture levels to improve respiratory health and comfort in Atlanta homes.
Questions
What areas do you service?
We serve Metro Atlanta including Marietta, Smyrna, Decatur, Roswell, Woodstock, Powder Springs, Norcross, Acworth, Mableton, and Dunwoody.
Do you offer emergency HVAC service?
Yes, we provide 24/7 emergency service for urgent heating and cooling needs with technicians available for same-day appointments.
What HVAC brands do you work with?
We specialize in Carrier systems as an Authorized Dealer but service all major brands of heating and cooling equipment.
How does your pricing work?
We use 'Up Front Pricing' that guarantees no hidden fees - you receive a fixed quote before any work begins with no hourly charges.
Are your technicians certified?
All our technicians are factory-trained through Carrier's certification program and participate in ongoing technical education.
Do you offer maintenance plans?
Yes, our Self-Assurance Protection Plan includes priority service, energy savings, and system longevity benefits with regular maintenance visits.