What does it really mean to migrate to people-based methods? Viant's CEO Tim Vanderhook speaks with Beet.TV to break down exactly what a people-based demand-side platform is – and how it can benefit the advertising industry.
Is a data lake right for your organization? Here are the three questions to ask before choosing a data lake in this new guide: https://bit.ly/ 3bwhfov
On #InternationalWo mensDay, we are raising our hands high and choosing to challenge gender bias and inequality. By celebrating women’s achievements, we can all help create an inclusive world. #ChooseToChallen ge
In response to Google’s recent news, Viant has issued the following statement:
In celebration of Women’s History Month, join female ad industry leaders from Advertiser Perceptions, Kinesso, New Balance and Adelphic on March 18 as we discuss how best to navigate today’s constantly changing identity resolution landscape: https://bit.ly/ 2NSSJoT
Data lakes are helping marketers unlock the power of their data and gain a deeper understanding of their customers.… https://t.co/3ZGGN793Tb
Our new guide compares the three most common data platforms and reveals which one is solving the challenges most co… https://t.co/YWL6PQkDil
Discover how media owner @Firefly_Cities used the Viant Data Lake to prove the value of their #DOOH ads and build c… https://t.co/Xl2pPgTkkd
.@MediaPost reveals how marketers can reach consumers across all their devices based on identifiers including email… https://t.co/j9fnbCCxAB
NEW: Our guide examines the key advantages of data lakes, including the ability to measure across platforms and tru… https://t.co/eT2jTVVfMP
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