As Amazon moves into the brick & mortar realm, they are using their stong data analysis to do it better. In this article you can get some insights on how you can get on Amazon’s level by understanding in real life (IRL) purchases with the help of sentiment analysis.
We are proud to share the story from CBS 62 on our latest campaign to help the Veterans of Oakland County.
Simon Green describes how to appeal psychologically to prospects with video storytelling throughout the customer journey, including provoking emotion at the top of the funnel to drive brand awareness. Videos for the middle of the funnel should display brand values and unique selling points, while...
No surprise, retail is number one. #RetailerTuesday
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Setting the right KPIs, such as earned paid media metrics instead of video completion rates, are vital to maximizin… https://t.co/ifvCAtirBM
Why Integration is Critical to Your Omnichannel Strategy https://t.co/d82cVY0b3e
Message To Marketers: Connect With Dads Differently https://t.co/cCHPQfUtpP
Consumers Accuse Brands Of 'Trustwashing' https://t.co/yoCM9UYf2C
Spotify is now offering advertisers the ability to target people based on the podcasts they’re listening to. https://t.co/noUauP5N07
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