Business Details
50+ Years
experience
Your Trusted Partner for Innovative Construction & Design Solutions
New Ground has been pioneering innovative architectural solutions since 1913, specializing in transforming brands into immersive physical spaces. Our integrated approach combines strategic planning, cutting-edge design, and expert construction management to create environments that enhance brand identity and operational efficiency. With a century of experience serving financial institutions, retail chains, and hospitality brands, we deliver tailored solutions that align business objectives with spatial experiences.Our team of industry experts employs a collaborative methodology to address complex challenges in workplace design, prototype development, and large-scale rollouts. As a single-source provider for strategy, design, build, and interiors, we ensure seamless execution from concept to completion while maintaining our founding commitment to innovation and excellence.
Services
Strategy
Design
Build
Interiors
Retail
Details
- Year established: 1913
Highlights and features
- We offer 100+ years of specialized expertise in architectural design for financial institutions
- Our single-source approach integrates strategy, design, and construction management seamlessly
- We implement patented design methodologies for scalable retail and banking environments
- Our team includes AIA-certified architects and registered interior designers
- We maintain a proven track record with Fortune 500 clients across multiple industries
Services
Strategy
Our strategic planning services align business objectives with physical space requirements. We conduct comprehensive market analysis and feasibility studies to develop customized solutions that support organizational growth. With 25+ years of experience in financial institution consulting, we create workplace strategies that enhance operational efficiency while maintaining brand consistency across multiple locations.
Design
Our architectural design team transforms brand identities into functional spaces. Specializing in retail, financial, and hospitality sectors, we create innovative environments that enhance customer engagement. With AIA-certified architects and registered interior designers, we deliver solutions that combine aesthetic appeal with practical functionality while maintaining strict adherence to brand guidelines.
Build
Our construction management services oversee projects from inception to completion. We coordinate with local contractors to ensure quality execution while maintaining budgetary control. With expertise in complex projects including bank headquarters and data centers, we provide risk mitigation strategies and implement industry-leading project management methodologies to guarantee timely delivery.
Interiors
Our interior design solutions create immersive brand experiences through customized environments. We manage furniture procurement from 60+ manufacturers and implement environmental graphic design elements that reinforce brand messaging. Our team specializes in creating spaces that enhance employee well-being while maintaining strict compliance with industry-specific regulations and accessibility standards.
Retail
Our retail design services focus on creating engaging consumer experiences through spatial storytelling. We develop scalable prototypes for national rollouts while maintaining brand consistency across locations. With experience in major retail brands like Nike and Starbucks, we implement merchandising strategies that optimize customer flow and maximize sales potential through strategic layout planning.
People
Kevin Blair
President and CEO
Kevin Blair leads NewGround's strategic vision with hands-on leadership. A recognized industry futurist, he specializes in retail delivery and corporate experience trends. With active hobbies including SCUBA diving and mountain climbing, he brings an adventurous spirit to business innovation.
Mike Crane
COO
Mike Crane oversees project management with 17+ years in international retail construction. A Bronze Star recipient from military service, he manages growth strategies while balancing family life in Chicago. His leadership focuses on achieving company objectives through effective team management.
Scott Florini
SVP, Strategy
Scott Florini directs NewGround's strategic consulting with 25+ years in financial institution consulting. He specializes in market analysis and workplace strategies. An avid traveler and geography enthusiast, he brings spatial awareness expertise to client solutions while maintaining a passion for historical exploration.
Greg Ward
President, Canada
Greg Ward leads Canadian operations with two decades of architectural experience. He focuses on innovation in financial design across Canada. Outside work, he enjoys cycling and SCUBA diving, bringing an active perspective to creating dynamic commercial spaces for clients nationwide.
Susan Fischer
SVP, Interiors
Susan Fischer directs interior design with 18+ years in commercial design across financial and hospitality sectors. A registered interior designer, she leads teams in creating brand-enhancing spaces. Her background in Krav Maga and Girl Scout leadership informs her approach to safety and team development in design projects.
Questions
What industries does NewGround specialize in?
We specialize in financial institutions, retail brands, and hospitality sectors, creating tailored environments that enhance brand identity and customer engagement.
How does NewGround handle multi-location projects?
Our rollout specialists manage national and international projects with consistent brand implementation, leveraging our experience with Fortune 500 clients and large-scale retail expansions.
What makes NewGround's approach unique?
Our integrated strategy-design-build methodology ensures cohesive execution from concept to completion, maintaining alignment between business goals and physical space requirements.
Can NewGround handle both design and construction?
As a single-source provider, we offer full-service solutions including strategic planning, architectural design, construction management, and interior implementation for comprehensive project control.
What is NewGround's experience with financial institutions?
With over a century of experience, we've pioneered innovations in banking design including the first open-concept branch and drive-through banking, serving credit unions and major banks nationwide.
How does NewGround ensure brand consistency across locations?
Our team implements strict brand alignment protocols through detailed guidelines and quality control measures during design and construction phases for uniform brand representation.
