Utilizing traditional research approaches, focused primarily on product attributes, is like using an x-ray to diagn… https://t.co/hIZ9SxJtMJ
In the new normal, it's all about understanding the customer’s relationship with the brand and how product and expe… https://t.co/xDdDMxA6Az
Science has shown that strong relationships result in brand resonance that leads to customer loyalty, advocacy, and… https://t.co/U4WZ4GvX9M
The S+R Relationship Monitor™ digs deeper than the norm, so researchers can focus on the business actions that driv… https://t.co/2TQEIuNBIM
Your customers are not just a segment. Try to appeal to your customers’ universal sense of humanity and you will be… https://t.co/35jWRBgqfT
Successful marketers need to have a more diverse perspective and deep wells of empathy to stay relevant in a world… https://t.co/ZZtbR7IohM
By being authentic and consistent, you can instill a sense of safety and security in your customers while they navi… https://t.co/PoxSOP08Ge
Understanding the needs of your core customers will never go out of style. Solve more of their problems to lead to… https://t.co/mJcuarPMii
It’s no secret - companies that drive #innovation to get to the future first have the greatest chance at lasting su… https://t.co/PeEFiSa9aK
Get to know Dianne Iverson, one of our Zainiacs, as she speaks on starting a new job during a pandemic and how her… https://t.co/oNrDuwWy2N
