Business Details
8 Years
experience
Emergency
services
Expert Roofing Services in Auburndale, FL
Founded in 2018 by veteran Jacob Echeverri, Straightforward Construction brings military precision and family values to Central Florida's roofing industry. Our team of certified professionals has completed over 5,000 projects across 15+ counties, earning a 4.9-star rating for our premium materials and transparent service. We specialize in residential and commercial roofing solutions, including emergency repairs, full replacements, and new construction installations.Our state-licensed, fully insured teams deliver projects in 1-3 days using industry-leading warranties and patented installation techniques. With a focus on Florida-specific weather challenges, we've built a reputation as the region's most trusted roofing contractor through honest pricing and 24/7 emergency response capabilities.
Services
Roof Repairs
Roof Replacement
Residential Roofing
Commercial Roofing
New Construction
Seamless Gutters
Shingle Roofing
Tile Roofing
Metal Roofing
TPO Roofing
Details
- Year established: 2018
Highlights and features
- 4.9-star rated by 5,000+ satisfied Florida homeowners
- Premium materials built for Florida's extreme weather conditions
- Licensed, insured, and Certified Pro Contractor
- Lightning-fast service completed in 1-3 days
- Veteran-owned with military precision and family values
Associations and certifications
- Certified Pro Contractor
What people say
4.9-star rated
Completed in one day
Impeccable cleanup
Best in the business
Color matching expertise
Services
Roof Repairs
Emergency and scheduled roof repair services addressing leaks, storm damage, and wear. Our certified technicians respond within 2-4 hours for urgent issues and complete most repairs in 1-2 days using matching materials. Services include shingle replacement, flashing repair, and gutter maintenance with a workmanship warranty.
Roof Replacement
Complete roof system replacements for residential and commercial properties. Our process includes tear-off of old materials, deck inspection, and installation of premium shingle, metal, or tile systems. Projects include manufacturer warranties up to lifetime duration and our own workmanship guarantee with completion in 1-3 days.
Residential Roofing
Custom residential roofing solutions for single-family homes and multi-family developments. Services include architectural shingle installation, tile roofing, and metal roof systems designed for Florida's climate. All projects include proper ventilation, ice/drip edge protection, and full documentation for insurance purposes.
Commercial Roofing
Specialized commercial roofing services for flat and low-slope roofs. We install TPO membranes, modified bitumen systems, and metal roofing solutions for retail, office, and industrial buildings. Services include emergency repairs, regular maintenance plans, and new construction installations with minimal business disruption.
Seamless Gutters
Custom seamless gutter systems for residential and commercial properties. Available in multiple colors with proper pitch and downspout placement to prevent water damage. Installation includes leaf guard options and downspout extensions to protect foundations and landscaping from water erosion.
People
Jacob Echeverri
Founder & Veteran
Veteran-owned business founder with 6 years of Florida roofing experience. Former military service member who established the company in 2018 to address industry transparency issues. Oversees operations and quality control.
Jessica Echeverri
Co-Founder & Operations Director
Co-founder managing daily operations and customer service. Ensures smooth project execution and maintains the company's 4.9-star customer rating through quality control and client communication oversight.
Connor White
Product Manager
Product specialist coordinating material selection and manufacturer relationships. Ensures availability of premium roofing materials while maintaining competitive pricing for residential and commercial clients.
Questions
What makes you the best roofing company in Central Florida?
Certified installers, premium Florida-specific materials, and 24/7 emergency service set us apart. Our 5,000+ installations and consistent 5-star ratings demonstrate our commitment to excellence.
How long does roof replacement take?
Most residential roofs complete in 1-3 days. Commercial projects typically take 1-2 weeks depending on size and system type while minimizing business disruption.
Do you handle insurance claims?
Yes, we work directly with adjusters to document damage and maximize coverage. Our team provides detailed estimates, photos, and documentation for seamless claims processing.
What financing options are available?
We offer $0 down financing through Enhancify with low monthly payments and quick approval. Special promotions available to qualified customers for roof replacement projects.
What roofing materials do you offer?
We install architectural shingles, metal roofing, tile systems, and TPO membranes. All materials come with manufacturer warranties up to lifetime duration and Florida weather protection.
Do you provide warranties?
Yes, all projects include manufacturer material warranties and our workmanship guarantee. We handle warranty registration and provide complete documentation for residential and commercial clients.
