Business Details
23 Years
experience
Hotel Furniture Removal & Restoration Experts
Founded in 2003 by Roland Serna, Suite Upgrades has become a leader in hotel furniture reimagining and sustainability. Our expertise spans three core areas: removal of unwanted furnishings for hotels undergoing renovations, restoration of surfaces like wood and granite to like-new condition, and resale of high-quality repurposed items. With a commitment to environmental responsibility, we divert thousands of tons of furniture from landfills annually while offering cost-effective solutions that save clients up to 90% versus replacement. Our team combines technical mastery with personalized service, working directly with hoteliers to minimize operational disruption.Beyond business, we channel resources through Truth Justice 23, our founder's podcast and initiative combating sex trafficking. This dual mission drives our daily operations, ensuring every transaction contributes to social impact. Our nationwide reach serves the hospitality industry while maintaining the personalized attention that earned client trust over two decades. By blending commercial expertise with ethical purpose, we provide value through both tangible services and positive community impact.
Services
Furniture Removal
Surface Restoration
Product Sales
Furniture Restoration
Hotel Liquidation
Details
- Year established: 2003
Highlights and features
- We have 20+ years of specialized experience in hotel furniture solutions
- Our restoration services save up to 90% versus replacement costs
- We guarantee to beat any competitor's removal pricing
- Every purchase supports anti-sex trafficking initiatives through Truth Justice 23
- We maintain nationwide service capabilities with local-level personalized attention
What people say
Treated like family
Brand new quality
Eco-friendly practices
Price match guarantee
Positive social impact
Services
Furniture Removal
We specialize in complete furniture removal services for hotels undergoing renovations. Our team handles all logistics, ensuring efficient clearance of unwanted furnishings while minimizing operational disruption. As industry leaders, we guarantee to beat any competitor's quote and provide documentation for proper disposal or repurposing of items.
Surface Restoration
Our restoration experts renew wood, granite, marble, and formica surfaces to their original condition. Using proprietary techniques developed over 20 years, we extend furniture lifespan while saving clients up to 90% versus replacement costs. This eco-friendly solution maintains aesthetic quality without requiring property closures during treatment.
Product Sales
We offer premium-quality, repurposed hotel furnishings at significantly reduced prices. Our inventory includes complete room sets and individual items sourced from upscale properties. Every purchase supports sustainability efforts and social impact initiatives combating human trafficking through Truth Justice 23.
Furniture Restoration
Our specialized technicians restore commercial-grade furniture to like-new condition using proven methods refined over two decades. This service preserves original materials while maintaining functionality, providing cost-effective solutions that align with modern sustainability standards. We handle projects of all sizes with minimal business interruption.
Hotel Liquidation
We manage comprehensive hotel liquidation projects, removing and repurposing furnishings for maximum value recovery. Our process eliminates landfill waste while generating revenue potential through resale opportunities. This turnkey solution includes competitive pricing guarantees and nationwide logistics coordination.
People
Roland Serna
Founder & CEO
Industry innovator who started Suite Upgrades in 2003 from his SUV while homeless. Developed proprietary restoration techniques and established Truth Justice 23 to combat sex trafficking through business proceeds. Leads sustainability initiatives and company vision.
Questions
What services do you offer for hotel renovations?
We provide complete furniture removal, surface restoration, and furniture resale services specifically tailored for hotels undergoing renovations.
How do you guarantee competitive pricing?
We commit to beating any written quote through our price match guarantee to ensure the most cost-effective solution.
What sustainability practices do you follow?
We repurpose over 90% of removed furnishings through resale or donations, significantly reducing landfill waste from hotel renovations.
How are your services beneficial for smaller hotels?
We offer premium quality furnishings at fraction-of-cost prices, enabling budget-conscious businesses to maintain high standards.
What social initiatives do you support?
Proceeds from our business fund Truth Justice 23, our founder's anti-sex trafficking podcast and initiative combating human trafficking.
Do you operate nationwide?
Yes, we provide services across the United States while maintaining personalized attention for every client.
