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Your Trusted Flooring Partner in Canada
End Of The Roll is a Canadian flooring retailer with over 50 independently owned locations dedicated to providing high-quality flooring solutions. Our approach combines in-house inventory, competitive pricing, and expert guidance to ensure customers find products matching their lifestyle needs. With showrooms featuring the latest styles in carpet, tile, wood, laminate, and vinyl, we serve homeowners, builders, and contractors through direct partnerships with North American manufacturers.

Our commitment to community-driven service extends to installation scheduling, product education, and accessory selection. By maintaining local ownership while leveraging bulk purchasing power, we deliver value without compromising personalized support. This balance of national scale and neighborhood service has made us a trusted choice for flooring renovations across Canada.
Services
Residential Carpet Commercial Tile Hardwood Flooring Laminate Installation Vinyl Flooring Area Rugs Decking Solutions Cork Flooring Flooring Accessories Installation Services
Highlights and features
  • Over 50 locations across Canada
  • In-house inventory for more selection
  • Competitive pricing on all products
  • Expert staff for personalized assistance
  • Installation scheduling and product education
Services
Residential Carpet
Our residential carpet solutions combine comfort and durability for living spaces. Available in various textures and patterns, these carpets withstand daily wear while maintaining aesthetic appeal. Professional consultants help homeowners select appropriate materials based on traffic patterns, climate considerations, and interior design preferences.
Commercial Tile
Durable commercial-grade tile flooring designed for high-traffic business environments. We offer slip-resistant options suitable for retail spaces, offices, and hospitality venues. Our selection includes both functional and decorative tiles that balance practicality with visual appeal for professional settings.
Hardwood Flooring
Premium hardwood flooring options available in multiple species and finishes. Our inventory includes both traditional solid wood and engineered alternatives suitable for different subfloor conditions. Expert staff provides guidance on maintenance requirements and installation considerations for lasting beauty.
Laminate Installation
Cost-effective laminate flooring solutions with easy maintenance characteristics. We offer various wear ratings suitable for different usage scenarios, from AC3 for light residential use to AC5 for heavy commercial applications. Installation guidance ensures proper subfloor preparation and finishing touches.
Vinyl Flooring
Water-resistant vinyl flooring options suitable for moisture-prone areas. Our selection includes luxury vinyl plank and tile formats with realistic wood and stone patterns. Available in both glue-down and click-lock systems for different installation requirements across residential and commercial spaces.
Questions
What flooring options are available for basement renovations?
We offer moisture-resistant options like luxury vinyl plank, laminate with proper underlayment, and specific carpet styles suitable for below-grade installations. Our experts can guide you through proper subfloor preparation and material selection.
Do you provide installation services?
While we focus on product sales, we offer installation guidance and can connect customers with recommended professionals. Our staff provides detailed instructions for DIY installations and helps schedule professional services when needed.
Can I see flooring samples at home?
Our online visualizer tool allows virtual room previews. Many locations also offer physical sample programs where customers can take home multiple options for direct comparison in their actual space.
What financing options are available?
We offer 'Floor Now, Pay Later' financing with approved credit. This program allows customers to complete their renovations immediately while deferring payments until a later date, subject to specific terms and conditions.
How does local ownership benefit customers?
Local owners understand regional preferences and climate considerations. They maintain inventory tailored to community needs while maintaining competitive pricing through our collective purchasing power across the national network.