Business Details
23 Years
experience
Custom Home Builders in Madison, WI
Trademark Homes has been crafting quality custom homes in Dane County, Wisconsin since 2003. Our experienced team guides clients through every stage of the building process, from lot selection and financing referrals to custom design and construction. With three established communities and the ability to build on private lots, we combine proven expertise with personalized service to deliver homes that meet modern standards while maintaining affordability.Our commitment to customer satisfaction is reflected in our transparent communication, flexible design options, and the One-Year Builder's Warranty we provide. Founded by Tony Heinrichs, our leadership team brings decades of local real estate and construction experience to every project.
Services
Custom Home Construction
New Home Communities
Private Lot Development
Floor Plan Design
Financing Referrals
Move-In Ready Homes
Warranty Services
Details
- Year established: 2003
Highlights and features
- We offer transparent fixed-price contracts with no surprise expenses
- Our team includes Certified Residential Specialists with decades of local experience
- We provide full-service support from lot selection to final walkthrough
- We maintain a One-Year Builder's Warranty on all our constructions
- Our flexible floor plans include over 10 customizable designs for private lots
What people say
Wonderful experience
Beyond our wildest dreams
Very happy with quality
Accurate cost estimates
No surprises
Services
Custom Home Construction
We construct fully customized single-family homes tailored to client specifications. Our process includes lot selection assistance, personalized floor plan modifications, and transparent fixed-price contracts. With decades of Wisconsin building experience, we deliver quality craftsmanship that meets modern construction standards while maintaining affordability through efficient project management.
New Home Communities
We develop and sell homes in premier Dane County neighborhoods including Hawks Valley, Fahey Fields, and Kettle Creek North. These communities offer proximity to local amenities with the convenience of move-in ready options. Each location features thoughtfully planned layouts that promote family-friendly living and social interaction.
Private Lot Development
We provide full-service construction for clients who own land, applying the same quality standards as our community developments. This includes site assessment, custom design adaptation, and transparent cost estimation. Our team manages all aspects from foundation work to final finishes while maintaining budget integrity.
Floor Plan Design
We offer over 10 customizable floor plan options ranging from 1,664 to 3,574 square feet. Our design process incorporates client preferences for room layouts, exterior features, and interior finishes. We modify existing plans to meet specific needs while ensuring structural integrity and building code compliance.
Financing Referrals
We connect clients with trusted local lenders experienced in construction financing. Our fixed-price contracts protect against unexpected costs while our transparent approval process ensures clear understanding of all financial commitments before construction begins.
People
Tony Heinrichs
Founder
Tony Heinrichs founded Trademark Homes in 2003 after establishing successful land development ventures. With over 25 years of Madison-area real estate experience, he oversees strategic operations while maintaining hands-on involvement in community development projects.
Michele Narowetz
Sales and Marketing Director
Michele Narowetz leads sales operations with a Certified Residential Specialist designation and Top Producer status. She focuses on understanding client needs to deliver suitable home solutions, combining listening skills with market expertise to guide customers through the building process.
Wendy Fay
Accountant
Wendy Fay manages financial operations with over 30 years of real estate accounting experience. She ensures accurate project financial tracking while providing client support during the construction process, maintaining the company's financial integrity since its founding.
Questions
What types of homes do you build?
We specialize in single-family custom homes with options for ranch and two-story designs, available in our communities or on private lots.
Can you build outside your listed communities?
Yes, we offer custom home construction on private lots throughout Dane County while maintaining the same quality standards.
What financing options are available?
We provide referrals to local professional lenders and offer fixed-price contracts to prevent unexpected construction costs.
What warranty coverage do you provide?
All our homes come with a One-Year Builder's Warranty covering workmanship and materials.
How long does the building process take?
The timeline varies by project complexity but we emphasize accurate scheduling and transparent communication throughout construction.
