Business Details
34 Years
experience
Emergency
services
Trusted Carpet & Upholstery Cleaning in New Richmond, WI
Founded in 1992, A Preferred Choice is a family-owned business dedicated to delivering exceptional cleaning and emergency restoration services. Our team treats every customer like neighbors, combining advanced equipment with specialized techniques to ensure thorough, residue-free results for both residential and commercial properties. With over 30 years of experience, we prioritize customer satisfaction by offering personalized service tailored to each unique space. Our expertise spans carpet cleaning, upholstery restoration, water damage mitigation, fire remediation, and mold removal, using methods that are safe for families, pets, and allergy sufferers. We maintain strict adherence to professional standards while providing flexible scheduling options, including emergency response and after-hours appointments.Our commitment to quality is demonstrated through our investment in cutting-edge technology that removes deep-seated soils without leaving harmful residues that attract dirt. By focusing on preventive maintenance solutions, we help extend the lifespan of carpets and upholstery while improving indoor air quality. This approach has earned us lasting relationships with clients in New Richmond, Wisconsin, where we continue to uphold our founding principles of integrity, reliability, and attention to detail.
Services
Carpet Cleaning
Upholstery Cleaning
Water Damage Restoration
Fire Cleanup
Mold Remediation
Sewage Backup Cleanup
Details
- Year established: 1992
Highlights and features
- We offer 30+ years of experience in professional carpet and upholstery cleaning.
- Our residue-free cleaning methods extend carpet lifespan and improve indoor air quality.
- We provide 24/7 emergency restoration services for urgent property damage situations.
- Our team uses advanced equipment combining pressure, temperature, and suction for superior results.
- We specialize in safe cleaning solutions for homes with children, pets, or allergy sufferers.
Services
Carpet Cleaning
Our professional carpet cleaning service eliminates deep-seated dirt and allergens using advanced extraction technology. We employ a residue-free process combining precise pressure, temperature control, and powerful suction to thoroughly clean carpets without leaving behind sticky film that attracts new soil. This specialized method preserves carpet fibers while extending their lifespan, creating healthier indoor environments. Our technicians complete most jobs within 2-4 hours depending on room size.
Upholstery Cleaning
This specialized upholstery cleaning service refreshes furniture fabrics while protecting their integrity. Using low-moisture techniques and pH-balanced solutions, we remove embedded soils, pet dander, and odor-causing contaminants from sofas, chairs, and mattresses. Our process maintains fabric texture and color while minimizing drying time to 2-6 hours. We service all upholstery types including delicate microfibers and performance fabrics.
Water Damage Restoration
Emergency water damage restoration services address immediate threats from flooding or plumbing failures. Our certified technicians perform rapid water extraction using industrial pumps and moisture detection equipment. The process includes structural drying with high-velocity air movers and dehumidifiers to prevent secondary damage. We complete comprehensive documentation for insurance claims and implement protective measures within 45 minutes of dispatch.
Fire Cleanup
Post-fire restoration services address soot, smoke, and water damage from fire suppression systems. Our team performs structural decontamination using HEPA filtration, thermal fogging for odor elimination, and anti-microbial treatments. We restore building materials through specialized cleaning techniques while preserving salvageable contents. The process typically requires 3-7 days depending on property size and damage extent.
Mold Remediation
Professional mold remediation services address fungal growth caused by moisture intrusion. Our certified specialists contain affected areas using negative air pressure chambers before performing HEPA vacuuming and antifungal treatments. The process includes structural drying and air quality testing to verify complete remediation. We provide detailed moisture mapping reports and recommend preventive measures to prevent recurrence.
People
Beau Parnell
Owner
Beau leads operations with 30 years of restoration experience. He oversees quality control, ensuring all work meets industry standards while maintaining the company's family-focused values established in 1992.
Elizabeth Parnell
Owner
Elizabeth manages customer relations and service scheduling. With 25 years in the industry, she ensures seamless communication and personalized attention for every client's cleaning and restoration needs.
Owen Parnell
Team Lead
Owen supervises technical crews with 15 years of field experience. He implements safety protocols and trains technicians on advanced cleaning methods, ensuring efficient service delivery across residential and commercial projects.
Grace Parnell
Operations Manager
Grace coordinates logistics and equipment management. Her decade of experience ensures timely response for routine services and emergency calls while maintaining strict equipment maintenance standards.
Lilly Parnell
Administrative Director
Lilly handles business operations and client communications. With eight years in the company, she maintains the organization's commitment to personalized service while managing scheduling and customer inquiries efficiently.
Questions
Do you offer 24/7 emergency services?
Yes, we provide emergency response for water damage, fire cleanup, and mold issues at any hour, 365 days a year.
What makes your carpet cleaning different?
Our residue-free extraction process removes deep soil without leaving sticky films that attract dirt, maintaining carpet quality longer.
Are your cleaning methods safe for families?
We use non-toxic, hypoallergenic solutions that are safe for children, pets, and individuals with respiratory sensitivities.
How long does upholstery cleaning take?
Most furniture cleaning jobs complete within 2-6 hours, with full drying typically occurring within 8 hours.
Can you help with insurance claims?
We document all restoration work according to insurance requirements and can provide detailed reports for claims processing.
What areas do you service?
We primarily serve New Richmond, Wisconsin, with emergency services available for surrounding communities as needed.
