Business Details
21 Years
experience
Your Trusted Partner for Multidisciplinary Design Solutions
Founded in 2005, Icrave is a multidisciplinary design studio redefining spatial and experience design through innovative approaches. Our team combines creativity and technical expertise to deliver holistic solutions spanning interior design, brand identity, digital innovation, and operational strategy. With studios in New York, Miami, and London, we serve clients globally across hospitality, healthcare, entertainment, and mixed-use spaces. Our 20-year legacy of defying conventions is built on a collaborative ethos where every team member contributes to shaping bold, immersive experiences.Recognized with industry awards, we remain committed to pushing boundaries while maintaining a client-centric focus on business objectives and user needs. Our process immerses in client goals, designs tailored environments, supports implementation, and amplifies brand stories through multidimensional experiences.
Services
Strategy
Experience Design
Interior Design
Branding
Development
Airports
Cruises
Installations
Healthcare Design
Digital Solutions
Details
- Year established: 2005
Highlights and features
- 20+ years of experience redefining spatial and digital experiences
- Three global studios in New York, Miami, and London
- Award-winning portfolio recognized by SBID, TGP, and Fast Company
- Holistic process aligning brand strategy with immersive environments
- Multidisciplinary teams delivering projects from concept to completion
Services
Strategy
We develop comprehensive brand roadmaps that align business objectives with market positioning. Our strategic process examines client goals, target audiences, and competitive landscapes to create actionable plans driving long-term success. This ensures all design and operational elements work cohesively toward measurable business outcomes.
Experience Design
Our holistic solutions craft environments tailored to human behavior and business needs. By analyzing spatial ecosystems, we create immersive experiences that enhance user engagement across hospitality venues, healthcare facilities, and entertainment spaces. This approach merges functionality with emotional resonance for memorable interactions.
Interior Design
We transform concepts into dynamic physical environments that embody brand missions. Specializing in hospitality, healthcare, and transportation sectors, our award-winning team delivers high-touch interiors combining aesthetic innovation with technical precision. Each project balances creativity with practical considerations for lasting impact.
Branding
Our bespoke graphic systems extend brand essence beyond logos to visual storytelling. Through emotional and visual identity development, we create cohesive design languages that resonate across digital and physical touchpoints, strengthening brand recognition and customer connection.
Lighting Design
Integrated lighting solutions enhance spatial narratives while meeting functional requirements. We design illumination schemes that create ambiance, guide navigation, and highlight architectural features, as demonstrated in the Las Vegas Sphere project. This specialty merges technical expertise with artistic vision for transformative environments.
People
Lionel Ohayon
Founder & Chief Creative Officer
Reimagines design services to bridge physical and virtual experiences. Leads Icrave's creative vision, fostering collaborative ownership culture since founding in 2005.
David Taglione
Principle & Managing Director
Directs major projects including MSG Sphere and Chase Sapphire Lounges. Brings 19 years of experience shaping perception-shifting designs across diverse sectors since joining in 2005.
Jesse Macdougall
Principal Director
Leads London studio, managing European and Middle Eastern projects. Applies 15 years of Icrave experience across hospitality, entertainment, and aviation sectors with strategic leadership.
Greg Merkel
Principle Director
Guides hospitality and aviation projects with technical precision. Brings two decades of experience uniting creative vision with operational requirements across global destinations.
Michelle Schrank
Director
Manages multidisciplinary teams for strategy-driven design in finance, healthcare, and real estate sectors. Oversees complex projects for major clients including JP Morgan Chase and MD Anderson.
Questions
What industries does ICRAVE specialize in?
We work across hospitality, healthcare, entertainment, airports, mixed-use spaces, and cruises, delivering tailored design solutions that meet industry-specific needs.
How does ICRAVE approach the design process?
Our four-phase process includes Immersion, Design, Build, and Amplify stages, ensuring comprehensive solutions from concept development through to brand growth maintenance.
Where are ICRAVE's studio locations?
We operate from three creative hubs in New York, Miami, and London, enabling global collaboration while maintaining regional expertise.
What makes ICRAVE's approach unique?
We combine multidisciplinary expertise with a collaborative ownership culture, treating every project as an opportunity to redefine spatial and digital experiences through innovation.
What awards has ICRAVE received?
Recognized with SBID, TGP, Fast Company, and Interior Design awards for excellence in hospitality, healthcare, and public space design.
How does ICRAVE handle international projects?
Our London studio specifically serves European and Middle Eastern clients, while New York and Miami studios manage global projects with cultural sensitivity and local market understanding.
