Business Details
Award-Winning Hotel Restaurant Design Services
We are seasoned creators and operators with a restaurant portfolio spanning over two decades. Our expertise extends beyond designwe intimately understand the restaurant business from concept through opening and beyond. Our comprehensive approach bundles all elements of successful food and beverage operations into a seamless process, while also offering tailored assistance for specific project needs.With award-winning designs and deep industry knowledge, we help clients elevate their hospitality offerings and maximize return on investment. Our team combines culinary expertise, architectural proficiency, and operational insight to create spaces that are both visually compelling and commercially successful.
Services
Restaurant Design
Branding
Menu Development
Financial Pro-Formas
Marketing
Training
On-Going Services
Highlights and features
- We have 20+ years of restaurant creation and operational experience across diverse concepts
- Our team includes award-winning designers with deep hospitality industry knowledge
- We combine culinary expertise with architectural proficiency for complete solutions
- Our designs consistently deliver measurable business results including doubled sales
- We offer comprehensive services covering every aspect from branding to execution
What people say
Award-winning designs
20+ years experience
Doubled sales results
Culinary expertise
Strong track record
Services
Restaurant Design
Our restaurant design service creates spaces that enhance guest experience and maximize profitability. Led by award-winning designers with decades of hospitality experience, we ensure every elementfrom layout to lightingsupports both aesthetic appeal and operational efficiency. Our designs consistently deliver measurable business results for hotel restaurants.
Branding
We develop distinctive restaurant brands tailored to specific markets and customer demographics. Our branding process includes market analysis, concept development, and creation of visual identities. This comprehensive approach ensures each brand resonates with target audiences and establishes a strong market presence from concept through execution.
Menu Development
Led by James Beard Award-winning chef Robert Del Grande, our menu development service combines culinary expertise with business acumen. We create menus that reflect the restaurant's concept while optimizing for profitability, sourcing, and kitchen efficiency, ensuring every dish contributes to both the dining experience and operational success.
Financial Pro-Formas
Our financial planning service provides detailed projections for restaurant operations. We analyze costs, revenue potential, and operational metrics to create realistic financial models. This data-driven approach helps clients make informed decisions about their investment and ensures long-term viability of their food and beverage operations.
On-Going Services
We offer continued support through comprehensive consulting services that track performance and adapt strategies as needed. Using financial metrics, social media analytics, and site visits, our team provides actionable insights to maintain operational excellence and help restaurants evolve with changing market conditions and guest expectations.
People
Candice Schiller
Principal and Partner
Award-winning designer with extensive hospitality experience. Directed design for multiple SDG restaurants including Caf Express and The Grove, which received design awards from My Table Magazine and ASID.
Craig Schuster
Lead Architect
Specializes in restaurant and hospitality design with experience at Pappas Restaurant Group. Focuses on upscale casual dining concepts and creates functional, attractive spaces that enhance customer experience and operational efficiency.
Lonnie Schiller
Principal and Partner
Co-created the Caf Express brand and currently partners in The Grove and Lake House. Brings extensive restaurant development experience and founded Culture Map digital site serving major Texas markets.
Robert Del Grande
Culinary Partner
James Beard Award-winning chef with extensive media recognition. Combines culinary expertise with scientific knowledge to create innovative menus that balance creativity with operational practicality for restaurant concepts.
Questions
What types of restaurant projects do you specialize in?
We specialize in restaurant concepts for hotels and resorts, including full-service dining venues, pool bars, lobby bars, and standalone destinations that serve both guests and local communities.
How do you ensure a restaurant concept will succeed?
We conduct comprehensive market analysis, create detailed financial models, and design spaces that balance aesthetics with operational efficiency to maximize profitability and guest satisfaction.
Can you help with branding and marketing strategies?
Yes, we provide complete branding solutions including market positioning, visual identity, and marketing plans to ensure strong brand recognition and successful market entry.
Do you work with existing restaurant teams?
We offer flexible support options that work with existing food and beverage teams or help recruit and train new personnel based on each project's specific requirements.
How do you handle restaurant renovations?
We approach renovations by preserving valuable existing elements while updating spaces to improve functionality, aesthetics, and profitability while maintaining brand consistency.
What makes your design approach unique?
Our integrated approach combines culinary expertise, architectural proficiency, and operational insight to create spaces that are both visually compelling and commercially successful.
