Business Details
20 Years
experience
Award-Winning Model Home Merchandising Solutions
Creative Design is an award-winning design firm specializing in model home merchandising. Established in 2006, we collaborate with national home builders to create designs that connect with buyers and drive home sales. Our design team collectively brings decades of experience, with all designers holding degrees from CIDA-accredited universities. We maintain industry leadership through active participation in organizations like ASID and Color Marketing Group, ensuring our designs remain at the forefront of color and furniture trends. Our commitment to excellence has earned numerous local and regional awards for interior merchandising. Through strategic partnerships with major home builders, we deliver solutions that combine aesthetic innovation with market insights.Our process emphasizes attention to detail, proper preparation, and client collaboration from project inception to completion. With a proven track record of long-term client relationships, we prioritize understanding each builder's unique brand identity and target demographic. Our team's formal training, combined with ongoing professional development, ensures consistent delivery of high-impact merchandising strategies. We remain dedicated to creating functional, marketable spaces that reflect evolving consumer preferences while maintaining timeless appeal.
Services
Model Home Merchandising
Interior Design
Builder Collaboration
Trend Analysis
Space Optimization
Details
- Year established: 2006
Highlights and features
- Our team holds degrees from CIDA-accredited universities
- We maintain active memberships in leading design organizations
- We've cultivated 20+ year relationships with major builders
- Our award-winning designs reflect current market trends
- We combine formal design training with builder-focused solutions
Associations and certifications
- CIDA (Council for Interior Design Accreditation)
- ASID (American Society of Interior Designers)
- Color Marketing Group
Services
Model Home Merchandising
We create market-optimized interior spaces that help home builders connect with buyers. Our approach combines builder branding, target demographic insights, and current design trends to maximize sales impact. With formal training and industry experience since 2006, we ensure each project reflects both market demands and builder objectives.
Interior Design
Our CIDA-accredited team develops functional, aesthetically pleasing spaces tailored to specific builder needs. Through strategic furniture selection and spatial organization, we create environments that showcase property features while appealing to prospective buyers. Our process balances trend awareness with timeless design principles.
Builder Collaboration
We work closely with home builders to understand brand identity and target markets. Our collaborative process ensures designs align with both builder goals and buyer expectations. This partnership approach has maintained client relationships for over 20 years while delivering consistent sales performance improvements.
Trend Analysis
Our team actively monitors color, furniture, and design trends through national market attendance and industry organization participation. This ongoing research informs our designs with current market insights while maintaining timeless appeal that sustains sales performance beyond initial showings.
Award-Winning Design
Recognized with multiple local and regional awards for interior merchandising excellence, our solutions combine creative innovation with practical implementation. We maintain ASID and Color Marketing Group memberships to ensure continued leadership in residential design trends and application.
People
Leslie Groff
President
20+ years in model home merchandising with Texas A&M business degree. ASID board member, long-term client relationships, and industry award recipient. Combines business acumen with design expertise.
Megan Calmes
Director of Sales and Marketing
UNT graduate with 10+ years sales experience. Passionate about customer service and interior design. Manages client relationships throughout the sales journey while enjoying travel and food culture.
Meghan Elliott
Design Director
Former project manager/engineer with California design firm experience. Creates welcoming spaces through strategic design. Family-oriented with experience in both hospitality and residential design markets.
Emily Gunn
Designer
UNT graduate focused on functional, welcoming spaces for native and new Texans. Community oriented with emphasis on creating relatable, marketable home environments that appeal to diverse buyers.
Tessa Robertson
Designer
NCIDQ-certified designer with hospitality background from brands like Hilton and Marriott. Brings expertise in blending style with practicality to residential design applications through precise attention to detail.
Questions
What services do you offer?
We specialize in model home merchandising, interior design, space optimization, builder collaboration, and trend analysis for home builders.
Which areas do you serve?
We serve Texas markets including DFW, California, Oklahoma, and Nebraska through our experienced design team.
How experienced is your team?
Our designers have 10-20+ years of experience with CIDA-accredited degrees and active industry organization memberships.
What sets you apart from competitors?
We combine formal design education with builder-focused solutions, maintaining long-term client relationships and industry trend leadership.
