Business Details
43 Years
experience
Emergency
services
Professional Pool Management Services
The Pool Management Group was founded in 1983 as a leader in commercial pool management solutions. Our organization operates through 17 strategically located companies across nine states, supporting homeowners associations, municipalities, country clubs, and aquatic facilities. We distinguish ourselves by developing new locations organically rather than through acquisitions, ensuring consistent application of our proprietary processes and service standards. Our commitment to operational excellence is demonstrated through advanced training programs, a national safety advisory team, and $20 million in insurance coverage that protects clients.With a dedicated leadership team that includes former swimming professionals and aquatics experts, we pioneered critical initiatives during the pandemic to keep pools safely operational nationwide. Our proprietary PoolVision reporting software and Salesforce integration enable real-time facility monitoring for clients. As the largest privately held pool management organization in the United States, we maintain a singular focus on empowering our partner companies rather than operating pools directly.
Services
Pool management
Lifeguard services
Pool maintenance
Repairs
Renovations
Advanced training
Insurance coverage
Reporting software
Safety protocols
Emergency support
Details
- Year established: 1983
Highlights and features
- Our team includes former Olympic coaches and aquatic safety experts with 40+ years of experience
- National safety advisors provide cutting-edge drowning prevention techniques
- Proprietary online training platform ensures consistent service quality
- $20 million insurance policy offers unparalleled client protection
- Emergency backup system maintains operations during critical situations
Services
Pool management
Our comprehensive pool management solutions include staffing, supervision, and complete operational oversight. Partner companies receive customized service plans that incorporate advanced lifeguard training and emergency response systems. Our proprietary software provides real-time reporting on water chemistry, facility conditions, and maintenance schedules.
Lifeguard services
We provide trained lifeguard teams certified through the American Red Cross and our proprietary Body On The Bottom program. Our safety protocols address cognitive blindness and other drowning risks, backed by collaboration with national aquatic safety experts.
Repairs
Our pool repair services include emergency fixes and scheduled maintenance. Certified technicians work with clients to develop cost-effective solutions for equipment upgrades and facility enhancements. We provide detailed consultation on resource allocation for optimal pool performance.
Advanced training
Our national online training platform delivers three specialized curriculums for lifeguards, supervisors, and technicians. The program combines video instruction, interactive modules, and cognitive training to address modern aquatic safety challenges through proven techniques.
Reporting software
PoolVision reporting software automatically generates detailed reports after each pool visit. Features include digital documentation of water chemistry readings, facility conditions, and photo documentation. The system integrates with Salesforce for comprehensive operational management.
People
Jim Fraser
Founder & CEO
Jim co-founded SwimAtlanta Pool Management in 1983 and established The Pool Management Group. With 40 years in pool management, he focuses on strategic initiatives and operational standards across all locations.
Jeff Gaeckle
Co-Founder
Jeff co-founded The Pool Management Group after a successful swimming coaching career. He brings expertise in pool operations and renovations, having coached Olympians and contributed to national aquatic standards.
Michael Brown
President
Michael leads strategic planning and business development. His diverse industry experience includes aquatics, healthcare, and law. He joined The Pool Management Group in 2012 and graduated from the University of the South.
Christine Santos
CFO
Christine oversees financial performance with expertise from roles at The San Francisco Chronicle and Comcast. She focuses on strategic alignment and operational excellence across all partner companies.
Luke Fiser
Vice President of Operations & Development
Luke supports partner companies with business processes and operations. With prior experience in construction management and logistics, he holds BS degrees in Mathematics and Accounting from Western Kentucky University.
Questions
What areas do you service?
We operate through 17 partner companies in 9 states including Texas, North Carolina, Georgia, and Ohio.
What safety certifications do your lifeguards have?
All lifeguards have American Red Cross certification plus our proprietary Body On The Bottom™ training program.
How are you different from other pool management companies?
We develop locations organically and maintain consistent standards through proprietary technology and safety protocols.
Do you provide emergency support?
Yes, we have a dedicated backup team available for emergencies at any partner location.
What technology do you use?
We utilize PoolVision reporting software, Salesforce integration, and a national online training platform.
How does your training program work?
Our three-tiered curriculum includes video instruction, interactive modules, and cognitive training for all staff members.
