Business Details
17 Years
experience
Interior Design & Home Staging Services in Homewood, AL
Founded in 2009, SWAG Home Staging & Design has established itself as a leader in residential design and home staging across Alabama. Our team combines over two decades of new construction expertise with a passion for creating functional, stylish spaces that reflect clients' unique preferences. With a full-service design studio in Homewood and an extensive inventory of furniture and decor, we partner with builders, REALTORS, and homeowners to maximize property value through tailored staging solutions. Our services span home staging, interior design, model home furnishings, and investment property styling, supported by a dedicated team including Design Director Mollie Piccirilli and Operations Director Jennifer Felton.We prioritize seamless project management, offering on-site consultations and nationwide shipping of design elements. Recognized in major industry publications and featured at national builder shows, our commitment to quality and innovation continues to set us apart in the competitive design market.
Services
Home Staging
Model Home Furnishings
Interior Design
Investment Property Furnishings
Multi-Family Design
Builder Design Services
Details
- Year established: 2009
Highlights and features
- 20+ years of new construction design expertise
- Extensive inventory of furniture and decor available
- Dedicated team with specialized roles in design and operations
- Serves 7 Southeastern states with regional expertise
- Proven track record with featured projects in major publications
What people say
Easy to work with
Courteous and professional
Accommodated work schedule
Seamless install
Impressive sales statistics
Services
Home Staging
Professional home staging services that transform vacant properties into inviting spaces that appeal to potential buyers. Our month-to-month rental options include complete furniture packages tailored to regional market preferences. We work closely with REALTORS and builders to implement cost-effective staging solutions that enhance property presentation and accelerate sales.
Model Home Furnishings
Custom model home furnishing solutions for residential and commercial developments. We offer both rental and purchase options with competitive pricing and seamless installation services. Our inventory includes contemporary and traditional decor elements that create immersive buyer experiences while maintaining brand consistency across development projects.
Interior Design
Full-service interior design for new construction and remodeling projects ranging from 1,500 sq ft homes to custom estates. Our designers provide personalized consultations either on-site or at our Homewood studio, creating cohesive spaces that balance aesthetic appeal with functional living requirements through strategic color, texture, and layout planning.
Investment Property Furnishings
Comprehensive furnishing solutions for investment properties including vacation rentals and long-term residential units. We offer partial or complete furnishing packages designed to maximize tenant appeal while maintaining durability and cost efficiency across multiple properties in Tennessee, Georgia, Alabama, and Florida markets.
Multi-Family Design
Specialized design services for multi-family housing developments including space planning, color coordination, and clubhouse decor. We collaborate with property management companies to create cohesive design packages that enhance property value while meeting the practical needs of investors and residents across seven Southeastern states.
People
Erin Barrow
Owner
Founder with 19 years of commercial and residential design experience, specializing in new construction and real estate market strategies. Previously worked with J.Crew in Manhattan before establishing SWAG in Birmingham.
Mollie Piccirilli
Design Director
Leads client collaboration efforts since 2014, ensuring seamless coordination between project managers, builders, and real estate professionals to transform design concepts into successful market-ready properties.
Jennifer Felton
Operations Director
Manages all client communications and logistics since 2021, overseeing project scheduling, furniture deliveries, and installation coordination for both residential and commercial design projects.
Lizzy Dunavant
Marketing Director
Brings seven years of custom homebuilding expertise to her role since 2023, combining project management skills with marketing strategy to enhance SWAG's brand presence and client outreach.
Trey Goldstein
Owner & Builder
Partner client and builder representative who has collaborated with SWAG on multiple projects, praising their professional approach and ability to accommodate construction timelines while maintaining design excellence.
Questions
What home staging services do you offer?
We provide month-to-month rental staging packages for vacant properties, including furniture and decor tailored to regional market preferences across seven Southeastern states.
Do you work with builders on new construction projects?
Yes, we offer specialized design services for new construction with expertise ranging from 1,500 sq ft homes to custom estates, including on-site consultations and builder coordination.
Can you furnish investment properties?
We provide complete furnishing solutions for investment properties including AirBNB, VRBO, and long-term rentals with durable, market-appropriate decor selections.
Are your design services available outside Alabama?
Our services extend across seven Southeastern states including Tennessee, Georgia, Florida, Mississippi, North Carolina, and South Carolina for both residential and commercial projects.
What sets your team apart from other design firms?
Our team combines 20+ years of new construction expertise with dedicated roles in design, operations, and marketing, ensuring comprehensive project management from concept to completion.
How can I schedule a design consultation?
Contact us through our website or Homewood studio to arrange an in-person consultation at your property or virtual design review using our online portfolio.
Reviews (3)
Richard Danner
Sep 26, 2017
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Erin and Mollie have been BEYOND fabulous to work with! I love the furniture for my condo and will recommend them to anyone in the Birmingham area! Love SWAG!
JoAnne Henderson Dorr
Feb 10, 2017
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I had seen Erin's work for years in the Birmingham area and knew that I wanted her to stage my home before I showed it to anyone. Her advice was excellent. I followed her recommendations and we received a contract for the full asking price to the first family who looked at it! I highly recommend Erin and her team!
Deb Smith Lorberbaum
Oct 05, 2015
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Erin is great to work with.! We had to make so many decisions that we were so overwhelmed.! She really helped us to make the right choices.! Loved working with her.!
