Business Details
33 Years
experience
Your Trusted Pool Renovation Experts in New Jersey
Fortunato Concrete Pools was founded in 1993 by Joe and Debra Fortunato in Howell, New Jersey, with a mission to deliver custom concrete swimming pool and spa solutions. With over 25 years of experience, we specialize in residential and commercial pool renovations, restorations, and new constructions, serving Central New Jersey and beyond. Our team combines precision craftsmanship with personalized service, offering tailored solutions for coping upgrades, interior resurfacing, equipment updates, and complete pool transformations. We hold certifications from the Association of Pool & Spa Professionals (APSP) and are affiliated with the Northeast Pool & Spa Association (NESPA) and the Better Business Bureau (BBB). Our expertise in high-end concrete and gunite pool design ensures durability and aesthetic appeal, with a focus on enhancing property value and creating functional backyard retreats.We prioritize client collaboration, guiding homeowners through every project phase from consultation to final walkthrough. Our reputation for excellence in tile, plaster, and coping work distinguishes us in the industry. We serve communities including Rumson, Spring Lake, Deal, and Brielle, NJ, with a commitment to transforming outdated pools into modern, energy-efficient spaces. Our proven renovation process minimizes disruption while maximizing results, typically completing projects within 1-4 weeks. We stand by our work with transparent communication and a dedication to exceeding client expectations.
Services
Pool Renovations
General Restoration
Plaster Restoration
Tile Restoration
Coping Replacement
New Construction
Spa Design
Pool Resurfacing
Equipment Upgrades
Custom Pool Design
Details
- Year established: 1993
Highlights and features
- 25+ years of specialized pool renovation experience
- Certified Building Professional (CBP) license holders
- Personalized service for coastal New Jersey communities
- Proven 1-4 week project completion timelines
- Affiliated with industry-leading associations (APSP, NESPA, BBB)
Associations and certifications
- Association of Pool & Spa Professionals (APSP)
- Northeast Pool & Spa Association (NESPA)
- Better Business Bureau (BBB)
What people say
Attention to detail
Increased home value
Personalized service
Professional team
Lasting results
Services
Pool Renovations
Transform outdated pools with comprehensive renovation services addressing structural integrity and aesthetic upgrades. Our team handles coping replacement, tile restoration, and plaster resurfacing while maintaining functional efficiency. Serving New Jersey homeowners, we deliver customized solutions that enhance property value and backyard usability through precision craftsmanship.
Plaster Restoration
Restore smooth interior surfaces using premium finishes like Diamond Brite and River Rok. Our resurfacing process eliminates stains and rough patches while providing long-lasting, watertight results. Clients choose from classic white plaster or textured aggregate options for both residential and commercial applications across coastal New Jersey communities.
Tile Replacement
Upgrade pool aesthetics with modern tile installations featuring glass mosaics, porcelain, and natural stone materials. Our specialists remove damaged tiles and calcium buildup while ensuring watertight seals. Custom designs complement various backyard styles, combining luxury finishes with functional durability for New Jersey properties.
Coping Replacement
Enhance safety and structural integrity through coping replacement using premium materials like natural stone and precast concrete. Our team addresses cracked or loose edges while maintaining visual continuity with pool designs. Projects incorporate both functional improvements and stylistic enhancements for residential and commercial clients.
New Construction
Design and build luxury concrete pools tailored to client specifications. Our process includes site assessment, material selection, and precision installation for both residential and commercial properties. Custom features integrate seamlessly with backyard landscapes, creating personalized resort-style environments that maximize living space and aesthetic appeal.
People
Joe Fortunato
Founder
Co-founded Fortunato Concrete Pools in 1993 with expertise in concrete pool construction. Over 25 years of hands-on experience guiding renovation projects from Howell to the Jersey Shore. Committed to combining large-corporation standards with small-business personalization.
Debra Fortunato
Co-Founder
Jointly established Fortunato Concrete Pools in 1993, focusing on client relations and design customization. Instrumental in developing the company's personalized approach to pool renovations across Monmouth County. Maintains active involvement in project oversight and quality control.
Questions
How do I know if my pool needs renovation?
Signs include cracked surfaces, rough plaster, outdated tiles, loose coping, or persistent leaks. Contact us for a professional inspection.
What pool finishes do you offer?
We provide white plaster, colored quartz, and polished aggregate finishes. Our team helps select materials balancing durability and aesthetics.
Do you offer custom tile designs?
Yes, we provide various pool tile options including glass mosaics and porcelain to match modern or classic styles.
How long does renovation take?
Most projects take 1-4 weeks depending on scope. We provide specific timelines after initial property assessments.
What areas do you serve?
We serve Rumson, Spring Lake, Deal, Brielle, Howell, and surrounding New Jersey communities with pool renovation expertise.
Are you certified professionals?
Yes, we hold a Certified Building Professional (CBP) license from the Association of Pool & Spa Professionals (APSP).
