Business Details
49 Years
experience
Your Trusted Partner for Custom Pool Design & Installation
Pleasure Pools has been a trusted name in custom inground pool design and installation since 1977. Founded by Ronald F. Bultje, our family-owned business takes pride in crafting high-quality pools that enhance family life and backyard spaces. With over 800 pools built in the Richmond area, we combine generational expertise with modern techniques to deliver durable, safe, and stylish solutions. Our commitment to customer satisfaction extends through every project phase, from initial consultation to final construction. We specialize in both new installations and renovations, using premium materials like Fort Wayne Elite vinyl liners with 20-year warranties.Our team understands the unique needs of pool ownership, offering comprehensive services that include leak detection, saltwater conversions, and equipment maintenance. Every project reflects our philosophy of treating each pool as if it were going into our own backyard. Three generations of the Bultje family continue this tradition of excellence, ensuring personalized attention to every client. We believe a well-designed pool creates lasting memories while adding value to your home. Let our decades of experience transform your vision into a reality that complements your lifestyle and budget.
Services
In-Ground Pool Installations
Liner Replacements
Salt Water Conversions
Water Leak Detection
Pump Repairs
Cover Installations
Details
- Year established: 1977
Highlights and features
- Family-owned since 1977 with proven industry expertise
- 800+ pools built in the Richmond area
- 20-year warranties on vinyl liners and covers
- Three generations of dedicated pool construction experience
- Comprehensive service from design to maintenance
Services
In-Ground Pool Installations
We design and construct custom inground pools tailored to your property and lifestyle. Our process combines expert engineering with premium materials for lasting durability. Each installation includes safety-focused design elements and personalized features to create your ideal backyard oasis.
Liner Replacements
Our 20-year warranted Fort Wayne Elite vinyl liners ensure long-lasting performance and aesthetic appeal. We handle complete liner replacements with precision, maintaining proper water chemistry balance and structural integrity during installation for optimal pool longevity.
Salt Water Conversions
Transform your traditional pool into a saltwater system for gentler water chemistry and reduced chemical maintenance. Our conversion process includes proper equipment installation and system balancing to ensure smooth operation and improved swimming comfort.
Water Leak Detection
We employ advanced diagnostic tools to identify and repair water leaks in pool structures and plumbing systems. Our technicians pinpoint issues accurately to minimize disruption and prevent water waste while restoring your pool's efficiency.
Cover Installations
Our 20-year warranted safety covers protect pools during off-seasons while enhancing safety. We install secure, custom-fitted covers that withstand weather elements and meet strict durability standards for peace of mind.
People
Ronald F. Bultje
Founder
Established Pleasure Pools in 1977 after building the first family pool in 1976. Leveraged septic tank construction experience to create durable pool structures. Pioneered the company's commitment to quality craftsmanship and customer satisfaction.
Kevin A. Bultje Sr.
Owner/Operator
Took over business operations in 2003 while maintaining father's quality standards. Oversees daily operations and project management. Continues family tradition of personalized customer service and hands-on approach to pool construction.
Andrew Bultje
Next Generation Team Member
Third-generation pool builder carrying forward family expertise. Assists with construction and client consultations. Committed to preserving company legacy while embracing modern pool technology and design trends.
Questions
What pool services do you offer?
We provide complete inground pool services including new installations, liner replacements, saltwater conversions, leak detection, equipment repairs, and seasonal cover installations with 20-year warranties.
How long have you been in business?
Pleasure Pools has served Richmond area homeowners since 1977, with three generations of family ownership maintaining consistent quality and expertise.
Do you offer financing options?
Yes, we provide financing options to help make your pool project more affordable while maintaining premium construction standards.
What warranty protections are available?
We offer 20-year warranties on Fort Wayne Elite vinyl liners and safety covers, with workmanship guarantees on all installation services.
Can you service existing pools?
Yes, we handle renovations, repairs, and maintenance for existing pools including leak detection, equipment upgrades, and water chemistry solutions.
What areas do you serve?
We primarily serve the Richmond, VA metropolitan area, including Chesterfield County and surrounding communities.
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