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Business Details
31 Years
experience
Your Trusted Flooring Experts in Pelham, AL
Riverchase Carpet & Flooring was established in 1995 in Pelham, Alabama, and has grown to become the premier destination for quality flooring products in the middle Alabama region. Since acquiring the company in 2006, John W. Wilson has maintained its market leadership through showroom renovations and expanded product lines, including exclusive offerings from top manufacturers. Our philosophy centers on delivering exceptional service in product selection and installation, with free estimates for both residential and commercial projects. Located at the intersection of Highway 31 and Valleydale Road, our remodeled facility offers ample parking and easy visibility. We provide a comprehensive range of flooring solutions, including carpet, hardwood, laminate, porcelain tile, and luxury vinyl products from trusted brands like Shaw, Mohawk, and Coretec.

Our team of experienced consultants and installers ensures customers receive personalized guidance from initial inquiry to final installation. As a Mohawk Color Center and Shaw Try on a Floor center, we offer specialized product access and competitive pricing. Our commitment to quality extends to exclusive lines requiring stringent manufacturer standards that only our team can meet. We support financing options and maintain partnerships with leading flooring manufacturers to deliver durable, cost-effective solutions. With customers traveling up to 140 miles for our expertise, we remain dedicated to upholding our reputation through integrity, service excellence, and product innovation.
Services
Carpet Installation Hardwood Flooring Laminate Flooring Porcelain Tile Luxury Vinyl Tile
Details
  • Year established: 1995
Highlights and features
  • We offer 30+ years combined experience in flooring solutions
  • We maintain exclusive product partnerships with top manufacturers
  • Our team provides free in-home and commercial estimates
  • We guarantee expert installation by certified professionals
  • We carry the largest flooring selection in middle Alabama
What people say
Exceptional product range Professional installation team Competitive pricing Expert consultants Quality manufacturer partnerships
Services
Carpet Installation
We offer comprehensive carpet solutions featuring premium brands like Shaw and Mohawk. Our consultants assist with pattern and color selection while our certified installers ensure precise execution. Available in diverse textures and price points, our carpet options combine durability with aesthetic appeal for residential and commercial spaces.
Hardwood Flooring
Our hardwood flooring services include solid oak, maple, and engineered options with expert installation. We provide pre-finished and unfinished varieties in traditional and modern styles. Our consultants help clients select durable, aesthetically appropriate wood flooring solutions for both residential and commercial applications.
Porcelain Tile
We supply and install premium porcelain and ceramic tile for floors, walls, and specialty applications. Our selection includes glazed and unglazed options with stain-resistant properties. Professional installation services ensure proper sealing and grouting for both residential and commercial environments.
Luxury Vinyl Tile
Our LVT/LVP solutions from Coretec and Shaw mimic natural materials at lower costs. These waterproof, scratch-resistant options feature realistic textures and come with expert installation. Ideal for high-traffic areas, our vinyl flooring combines durability with aesthetic versatility for homes and businesses.
Flooring Consultation
We provide personalized flooring consultations with expert guidance through our showroom's extensive selections. Our consultants help match products to clients' decor, lifestyle, and budget requirements. This service includes material comparisons and recommendations for both residential and commercial projects.
People
John Wilson
President
John Wilson acquired Riverchase Carpet & Flooring in 2006, maintaining its market leadership through strategic product expansions and showroom upgrades while preserving its reputation for quality service.
Doug James
General Manager
Doug James oversees daily operations, ensuring consistent delivery of high-quality flooring solutions and customer service excellence across residential and commercial projects.
Yeni Acosta
Installation Manager
Yeni Acosta leads our certified installation team, maintaining strict quality standards for all flooring projects while ensuring timely and professional service execution.
Questions
What flooring types do you offer?
We carry carpet, hardwood, laminate, porcelain tile, and luxury vinyl tile/plank from top brands like Shaw, Mohawk, and Coretec.
Do you provide installation services?
Yes, we offer professional installation for all flooring products with certified technicians ensuring quality execution.
Are free estimates available?
We provide complimentary in-home and commercial estimates for all flooring projects.
Do you have exclusive product lines?
Yes, we maintain exclusive partnerships with manufacturers requiring specialized standards for unique product offerings.
What financing options exist?
We offer financing solutions to help customers manage flooring project costs.
How experienced is your team?
With 30+ years combined experience, our consultants and installers deliver expert guidance and service execution.