Genova Products continues to produce the highest quality PVC products in each industry, and Genova's customers continue to entrust their reputations to the name "Genova". Robert F. Williams epitomized the word "entrepreneur, " characterized by constantly evolving ideas and endless vision. Robert was a hard worker who came up the hard way. Born in England, he immigrated to the United States in 1923. Never one to give up, he continued on, and secured his Master Plumber's license. He found an old gravel pit on a dirt road, filled it in, and built a small wooden shed on it out of which he sold plumbing in what would be the forerunner of today's warehouse discount stores.
