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Business Details
19 Years
experience
Trusted Metal Roofing Solutions in Wisconsin
Founded in 2007, American Metal Roofs of Northern Wisconsin and Michigan's Upper Peninsula has established itself as a leader in premium metal roofing solutions. Our company specializes in providing durable, energy-efficient residential and commercial roofing systems designed to last over 125 years, backed by industry-leading warranties. With a focus on quality craftsmanship and customer satisfaction, we offer a wide range of products including standing seam roofs, aluminum shingles, and snow country-specific designs. Our team of certified experts combines decades of experience with innovative installation techniques to deliver tailored solutions that meet both budgetary and aesthetic needs.

Recognized for our commitment to sustainability through the use of 96% recycled materials, we maintain state-of-the-art manufacturing facilities and prioritize ongoing community service initiatives. Our non-prorated lifetime warranties on both materials and workmanship reflect our confidence in delivering unmatched value to homeowners and businesses across Wisconsin and Michigan's Upper Peninsula.
Services
Residential Roofing Commercial Roofing DIY Metal Roofing Roof Financing Standing Seam Installation Snow Country Roofs Aluminum Shingles Steel Roofing Flat Roof Systems Warranty Services
Details
  • Year established: 2007
Highlights and features
  • We offer non-prorated lifetime warranties on materials and workmanship
  • Our roofs are energy star rated for superior energy efficiency
  • Certified experts with over 15 years of local installation experience
  • Manufacture products from 96% recycled materials for sustainability
  • Provide free in-home consultations and comprehensive roof analysis
What people say
Lifetime warranties Energy-efficient designs Professional installations Quality craftsmanship Excellent customer service
Services
Residential Metal Roofing
Our residential metal roofing systems combine aesthetic appeal with unmatched durability. Designed to withstand harsh Wisconsin winters, these roofs offer energy efficiency through reflective coatings and maintain property value with fade-resistant finishes. Each installation includes personalized design consultations and lifetime warranty protection.
Commercial Roofing
Commercial roofing solutions deliver leak-proof protection for offices, restaurants, and retail spaces. Featuring standing seam and flat roof options with 25-year commercial warranties, our systems include prefabricated flashings and grease-resistant membranes for food service establishments while maintaining energy efficiency.
Standing Seam Installation
Standing seam metal roofs provide modern aesthetics with concealed fasteners for clean lines. Available in aluminum or steel with HI-R heat-reflective coatings, these roofs feature snow-shedding capabilities and can be installed on pitches as low as 2/12 for versatile application.
DIY Metal Roofing
Our DIY program offers cost savings through self-installation options with professional support. Includes free seminars, step-by-step guidance, and a 'DIY Promise' guarantee ensuring project success with access to expert technicians throughout the installation process.
Roof Financing
Flexible financing options make premium metal roofing accessible through partnerships with local credit unions. Offers include deferred payment plans and competitive-rate loans with quick approval processes, allowing homeowners to upgrade roofs without upfront financial burden.
People
Ray Farmer
President
Ray Farmer leads American Metal Roofs with over 15 years of industry experience, prioritizing ethical business practices and quality craftsmanship. He oversees operations while maintaining community involvement and customer satisfaction standards.
Questions
What makes metal roofing a better investment than asphalt?
Metal roofs last 2-3 times longer than asphalt, offer energy savings through reflective coatings, and maintain property value with lifetime warranties and superior durability against weather extremes.
Do you offer warranties on both materials and installation?
Yes, we provide 100% non-prorated lifetime warranties covering both materials and workmanship, transferable for 40 years, ensuring long-term protection and value retention.
Can metal roofs withstand heavy snowfall in Wisconsin?
Our snow country-specific designs and standing seam systems are engineered to handle Wisconsin's harsh winters, featuring snow-shedding capabilities and reinforced structures to manage heavy snow loads.
Are financing options available for residential installations?
Yes, we partner with local financial institutions to offer competitive financing plans, including deferred payment options, making premium metal roofing accessible to Wisconsin homeowners.
Do you provide free estimates for roofing projects?
We offer complimentary in-home consultations and detailed project estimates with no obligation, including personalized recommendations during on-site evaluations by our roofing specialists.
What energy efficiency benefits do your metal roofs provide?
Our energy star-rated roofs feature reflective coatings that reduce heat absorption by up to 90%, lowering cooling costs while maintaining aesthetic appeal through fade-resistant finishes.
Videos
Reviews (3)
Dean Albrecht
Feb 22, 2018 Report
AMR installed a new roof on our home in 2012. The advantages of having an American Metal Roof were explained in detail and the unique design of the options offered and the exceptional warranty convinced us to replace our asphalt roof with an AMR. The installation team was friendly and efficient and completed the job in less than a week in the middle of winter.
Ken Netzel
Feb 15, 2018 Report
We had a metal roof installed in 2016 and are very happy with it. The crew did a wonderful job and cleaned up everything when they were finished. I am very happy with the way it handles the snow and ice, and we no longer have issues with water intrusion around the chimney. I would recommend this roof to anyone who is looking to make their roofing maintenance-fre e.
Steve Goodwin
Feb 14, 2018 Report
As a very happy owner of a gorgeous metal roof from AMR I can easily tell any one looking to replace their roof to check them out. From the ladies at the show room to the salesman that came to our house to the great crew of installers I can't say enough about our experience working with them. The work and quality that they deliver is awesome. We have had so many people stop and tell us how great our house looks and ask where we went to get it done.

I have no problem telling them American Metal Roofs did the awesome work. We have had people come from blocks away saying that they saw our house and they wanted to see it up close and ask more questions about it. Ok all I can say is give them a call or stop in you won't be disappointed.