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Business Details
23 Years
experience
Expert Lawn & Tree Care Charlotte NC
Plant It Earth was founded in 2003 to restore the core values of integrity, expertise, and customer focus to the lawn care industry. Our team brings decades of combined experience in turf and ornamental plant management, serving Charlotte homeowners with customized solutions for lawns, trees, and shrubs. We specialize in diagnosing and treating soil, weed, insect, and disease issues using environmentally responsible methods.

Our technicians are licensed, certified, and incentivized on customer satisfaction rather than volume, ensuring reliable, high-quality service. With over 26 years of local expertise, we prioritize transparency, pre-notification for treatments, and free consultations to build trust and deliver measurable results.
Services
Lawn Care Tree and Shrub Care Disease Control Aeration Services Insect Control
Details
  • Year established: 2003
Highlights and features
  • Our certified technicians specialize in Charlotte's unique soil and climate challenges.
  • We offer free consultations with personalized service quotes and pre-treatment notifications.
  • Licensed, insured professionals incentivized on customer retention, not treatment volume.
  • Locally owned with over 26 years of combined experience in lawn and tree health.
  • Environmentally responsible practices avoiding harmful organophosphate insecticides.
Services
Lawn Care
Our lawn care programs combine granular and liquid fertilizers to strengthen root systems and enhance color without filler materials. Tailored to Charlotte's clay soil and grass types like Tall Fescue, Zoysia, and Bermuda, we provide annual fertilization, pre-emergent weed control, and broadleaf weed management. Technicians use rigorous testing to select safe, effective products for long-term lawn health.
Tree and Shrub Care
Customized tree and shrub programs address insect infestations, diseases, and soil conditions in Charlotte's transitional climate zone. Services include fertilization, disease control, oak tree banding, and dormant oil treatments. Our IPM approach targets specific pests like scale, lace bugs, and canker worms while preserving beneficial insects, with pricing based on treated plant counts.
Disease Control
Preventative fungicide treatments combat common Charlotte-area lawn diseases like Brown Patch (Tall Fescue), Dollar Spot (Bermuda), and Grey Leafspot (Zoysia). We apply specialized products during high-risk seasons (May onwards) and address contributing factors like compaction and pH imbalance. Prevention is prioritized as a cost-effective alternative to reactive treatments.
Aeration Services
Core aeration alleviates Charlotte's heavy clay soil compaction, improving air, water, and nutrient penetration. Double-pass treatments target high-traffic areas, with lime application to balance soil pH. Recommended annually for optimal root development, timing varies by grass type: fall for Tall Fescue, late spring/summer for Bermuda/Zoysia.
Insect Control
Targeted insect control addresses chewing (grubs, armyworms) and sucking (chinch bugs, aphids) pests using systemic products that spare beneficial insects. Treatments activate at 6-8 grubs/sq ft, with monthly program coverage for fire ants. Inspections during every visit ensure early detection and environmentally responsible solutions.
People
Mark Kennedy
Co-Founder
With 18 years in the green industry, Mark oversees operations after roles at Southern Tree and Landscape Co., including Branch Manager in Myrtle Beach. His expertise spans crew supervision and safety management.
Mike Francisco
Co-Founder
A 40+ year veteran, Mike began as a Lawn Tech in 1979 and held leadership roles including Region Vice President for the Carolina Region, bringing deep technical and managerial experience to Plant It Earth.
Matt Opron
Tree/Shrub Specialist
With 28 years of experience, Matt specializes in diagnosing and treating tree/shrub issues, offering expertise in integrated pest management and disease control for Charlotte's diverse landscape.
Tony Francisco
Certified Applicator
A 13-year veteran, Tony focuses on warm-season turf management, applying licensed expertise in fertilizer and pest control programs tailored to Charlotte's climate and soil conditions.
Nathan Crady
Licensed Applicator
With 9 years in lawn and landscape management, Nathan provides certified expertise in all phases of turf care, emphasizing sustainable practices and client-specific solutions.
Questions
What lawn care services do you offer in Charlotte?
We provide fertilization, weed control, aeration, disease management, and insect control tailored to Charlotte's soil and climate.
Do you offer tree and shrub care?
Yes, we customize programs for fertilization, disease control, and pest management specific to Charlotte's transitional climate zone plants.
Are your technicians certified?
All applicators are licensed, certified, and insured with specialized training in diagnosing lawn and plant health issues.
What areas do you serve?
We serve Charlotte, Pineville, and surrounding areas including Myrtle Beach for comprehensive lawn and tree care.
Do you provide emergency lawn services?
We focus on scheduled preventive care but address urgent issues during regular visits with our proactive treatment programs.
How do you handle insect infestations?
Our IPM approach targets pests like grubs and chinch bugs using systemic products that protect beneficial insects and ensure effective control.